R&D Blog - October 2009

Augmented Job Search

By Björn Jeffery on 2009-10-30
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Bonnier R&D uses 24 hours of entrepreneurship to prototype a new type of job searching experience.

Today was the final day in the Swedish entrepreneur event 24 Hour Business Camp (24HBC). We sponsored the event, but wanted be more active than just helping out financially. So we brought in Fredrik from Teknograd and created our own R&D Team together with Paulina and Björn.

Time for 24 Hour Business Camp

By Paulina Modlitb... on 2009-10-28
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Tonight, some 115 entrepreneurs gather at Yasuragi Hasseludden to invent amazing web applications in 24 hours. Bonnier R&D's Björn Jeffery and Paulina Modlitba Söderlund are there to participate.

24hbc participators

Between October 28 and 30, approximately 115 entrepreneurs and seven sponsors gather at Yasuragi Hasseludden to participate in 24 Hour Business Camp (24hbc). 

October's most interesting links

By Paulina Modlitb... on 2009-10-27
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From now on, Bonnier R&D will publish links to our favorite articles and blog posts once a month. A rather random, but hopefully useful, mix of media and technology-related news and insights.

Image used under Creative Commons from Erik K Veland

Bringing Books to Life - MIT Tech Review highlights Templar Publishing's new exciting augmented reality book venture. Using a webcam and a software plug-in, owners of Drake's Comprehensive Compendium of Dragonology will be able to access the special feature by holding up a particular page to their computer screen.  

Playfulness

By Emil Ovemar on 2009-10-27
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Put a smile on my face and I'll listen to what you have to say.


How do you make kids do boring stuff they absolutely don't want to do? Things like brush their teeth, pick up their toys or go shopping. For me the solution is often about turning the boring stuff into something playful, something more like a game. Apparently I'm not the only one thinking along those lines since our world is full of examples of products and services designed with playfulness and games in mind. Not just to appeal to kids but also to attract the attention, engage and change the behaviour of boring grown-ups like you and me.

The Silent Mode

By Björn Jeffery on 2009-10-13
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How reducing or remixing functionality could be a step forward.

The other day we discussed how certain functionality is standard in some media environments, and not in others. Imagine having a mobile phone without the possibility to put it in silent mode? It would severely impair your experience of the phone as you couldn't bring it to places where such an interruption would be a problem. Unless you turn the phone off of course, but then you lose the whole point of having it.

Let's open up

By Björn Jeffery on 2009-10-01
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You're either part of the problem, or part of the solution. That's what they say. We intend to be a part of the latter.

So let's start by looking wide, taking in ideas that we haven't paid enough attention to. Let's talk about the big issues, the ones that we've underestimated when working with media. Drivers behind behavior. Consequences of a rapid technology development. Incentives for interaction. Perceived value. 

Let's listen to what Nokia´s user anthropologist Jan Chipchase says about the changing value of collective mobs, when the threshold of creating them is lowered:

Bonnier R&D to Stream 09

By Linnea Pontvik on 2009-10-01
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Sara Öhrvall will keep us posted from the digital unconference STREAM

Stream 09 is a digital "unconference" that will bring together two hundred of the brightest people from the creative, media and technology industries to discuss and debate ideas and opportunities in the areas of culture, innovation and the internet. Participants are invited for their ability to provide fresh thinking. Attendance is by invitation only. One of this year's attendants are Sara Öhrvall, Director of Bonnier R&D.