R&D Blog - björn jeffery

The Silent Mode

By Björn Jeffery on 2009-10-13
in
How reducing or remixing functionality could be a step forward.

The other day we discussed how certain functionality is standard in some media environments, and not in others. Imagine having a mobile phone without the possibility to put it in silent mode? It would severely impair your experience of the phone as you couldn't bring it to places where such an interruption would be a problem. Unless you turn the phone off of course, but then you lose the whole point of having it.

Let's open up

By Björn Jeffery on 2009-10-01
in
You're either part of the problem, or part of the solution. That's what they say. We intend to be a part of the latter.

So let's start by looking wide, taking in ideas that we haven't paid enough attention to. Let's talk about the big issues, the ones that we've underestimated when working with media. Drivers behind behavior. Consequences of a rapid technology development. Incentives for interaction. Perceived value. 

Let's listen to what Nokia´s user anthropologist Jan Chipchase says about the changing value of collective mobs, when the threshold of creating them is lowered: