R&D Blog - innovation

The Silent Mode

How reducing or remixing functionality could be a step forward.

The other day we discussed how certain functionality is standard in some media environments, and not in others. Imagine having a mobile phone without the possibility to put it in silent mode? It would severely impair your experience of the phone as you couldn't bring it to places where such an interruption would be a problem. Unless you turn the phone off of course, but then you lose the whole point of having it.

Land of the Blind

R&D's Erich Hugo wants web leaders to stop out-innovating the consumer

In the land of the blind, the one-eyed is king—or so the old adage goes.

But what has this got to do with the world we live in today? Well, it struck me last night while I was doing some dishes, using the latest and greatest dishwashing liquid.  It actually contained an active ingredient extracted from cucumber.  And I was like, what??

But the fact of the matter is that the whole webifaction trend is affecting all walks of life.  The web today is conducting a global race into obscurity—hence cucumber-enriched dishwashing liquid.