The under-20 cellphone market, and other business insights from Bonnier R&D
Mobile Phone Becoming the First Screen for Youth Globally
According to newly published research from Y-pulse, young people all over the world are leapfrogging over the PC, heading straight for the mobile phone as their first screen for entertainment, communications, and news. Globally, the total mobile consumption time is growing so rapidly it is outpacing both TV and Internet time. For today’s youth, the phone is a part of their identity.
