Bonnier News - October 2009

Bonnier R&D hits San Francisco

Bonnier R&D is heading west. Together with Bonnier Corporation, a new project is underway with the goal of finding new digital media products. Sara Öhrvall, Director of Bonnier R&D, tells us more.

Photo: Magnus Skoglöf

Science Illustrated Takes on the Web

Illustretet Videnskab/Science Illustrated is launching a revamped web strategy including entirely new web pages in Denmark, Sweden, Norway, Finland and the Netherlands – for the main magazine and for their history magazine and National Geographic. The goal is to launch 13 sites in 13 weeks.

Illustreret Videnskab/Science Illustrated has been online since 2001, but its content has been limited and the article archive has previously been available only to subscribers. Now Bonnier Publications, which publishes the magazine, will launch a much more comprehensive site with new technology and a fully open archive.

Pontus Schultz to Bonnier R&D

Pontus Schultz has been appointed Head of Business Development at Bonnier R&D. Until September, he was working as editor-in-chief of Veckans Affärer and will now continue as publisher of Veckans Affärer and Privata Affärer while sitting on the Board of Directors for Bonnier Magazines.

Why did you take this job?

"I've devoted my entire career to analyzing business development strategies and trends at the crossroads of media, technology and society. So it's impossible for me to turn down an opportunity like this, where I'll have the chance to not only analyze but to actually lead projects based on my conclusions. It's the perfect job for me. The things that Sara Öhrvall and the R&D team are creating seem extremely contemporary, innovative and fun.

Magazine Overview

Bonnier International Magazines collects piping news from the magazine world.

Photo: Jann Lipka

Bonnier International Magazines, BIM, is a one-stop shop for licensing and syndication of all magazines published by Bonnier Tidskrifter, Bonnier Publications and Bonnier Corporation. Now they launch The Magazine Feed, with the subtitle "Piping news from the magazine licensing and publishing world". It's a combined business and blog site where they use RSS flows and own blog posts to gather news from the magazine world in one place.

Parenting Magazine and National PTA Partner

Bonnier Corp.'s Parenting Group, publisher of Parenting and Babytalk magazines, and National PTA, the country's largest child advocacy organization, have announced a strategic alliance that will connect the two organizations in the common goal of giving parents the resources they need to help children get the most out of their educations.

Parenting, which launched Parenting School Years earlier this year to help moms deal with the complex issues families face once their children start school, will work with PTA to create co-branded content in the magazine, on Parenting.com and on PTA.org that will give parents easy ways to work towards improving our nation's schools and their children's educational experiences.

Sydsvenskan Best Again

Awards for journalistic excellence, Photograph of the Year, Editor of the Year, Newspaper of the Year… The flow of prizes awarded to Sydsvenskan is seemingly endless. Which begs the question: How do they do it?

Photo: Lars Dareberg

Sydsvenskan and its staff have been literally inundated with awards and accolades throughout the past twelve months. Here are some examples:

The new face of Bakom Rubrikerna

Every year thousands of middle and high school, adult education and media students visit Bakom Rubrikerna, a joint media center run by Dagens Nyheter and Expressen. Bakom Rubrikerna, which is Swedish for “behind the headlines,” has now undergone a thorough update with a heavy focus on digital media – just in time for its tenth anniversary.

Photo: Elin Eriksson

The center, which modestly calls itself "probably the best media center in the world," is located in Marieberg, in the heart of Stockholm's publishing district. At its founding in the fall of 1999, Bakom Rubrikerna had the stated goal of building closer contacts with future newspaper readers. Ten years later, despite a total renovation in form and content, the ambition remains the same.

New Councils enables ideas

As of June 1st 2009, the Bonnier group has four councils: Financial Forum, HR Forum, Nordic Council and New Media Council. These replace the previous councils within Bonnier. 

Over the years a plethora of councils and networks had grown in Bonnier. Some worked fine, others not so well. But foremost the structure hadn't changed with the organization. This summer a restructuring of the councils was made. And to give it a boost, the mandates were clarified and an international perspective was added.

Nobel Prize to W&W and Tammi

Herta Müller, whose books in Swedish are published by Wahlström & Widstrand and in Finnish by Tammi, is this year's Nobel laureate in literature.

It was the German-Romanian author Herta Müller who received this year's Nobel Prize in Literature. She is described as "a prolific novelist and essayist whose works depicting the human devastation of the Romanian dictatorship and the rootlessness of political asylum."

Her Swedish publisher Wahlström & Widstrand are obviously very pleased today.

"We had a hope," says Martin Stromberg at Wahlstrom & Widstrand. "But you can never be sure."

Bonnier Corp. Acquires Conceive Magazine

Bonnier Corp. today announced the purchase of Conceive magazine. Known for its comprehensive information on getting pregnant, Conceive joins Bonnier's two leading brands in the mom market, Parenting and Babytalk, to form the industry's most complete portfolio reaching mothers and moms-to-be.    

This is Bonnier Corp.'s fourth acquisition in the past 12 months. In June, Bonnier added five magazine titles from Hachette Filipacchi: Popular Photography, Flying, Boating, Sound & Vision and American Photo. And late last year, the company bought Working Mother and Scuba Diving in two separate deals.╩