Bonnier News - Advertising

Winning Stats for Advertisers

By Bert Menninga on 2011-12-01
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With Bink Tracking, advertisers get data they've never gotten before.

Martin Ahrend

With SEK 5.7 invested in digital advertising last year in Sweden, it's ever more important to know how ads are affecting consumers. So for over a year, Bink, the cross-Bonnier web sales company, has been working with research firm Nepa to develop a tool to accurately measure the scope of online advertising.

Adding Digital Data to Magazines

By Bert Menninga on 2011-10-26
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Popular Science is first out again, this time with a new type of report for advertisers that includes data on the magazine in all types of media.

Last week, the U.S. Audit Bureau of Circulations announced that it has changed the way it reports on magazine data, with a brand new report, the Consolidated Media Report. The first report was released using Bonnier Corporation's Popular Science and Bob Cohn, the magazine's circulation director was on the special committee that developed the new report.

"Popular Science has never shied away from being a "first" when it comes to pushing the evolution of the digital magazine marketplace," says Gregg Hano, publisher.

Crime and Clothes

By Bert Menninga on 2011-09-12
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Crime writers have never looked so glamorous. Starting October 1 that is, when some of the most popular - and most famous - authors from German publishing house Ullstein will appear nattily dressed and elegantly posed in ads across Germany. The campaign, interestingly, is not for a series of new detective novels, but for clothing chain Peek & Cloppenburg.

"The campaign is really sophisticated, because it's not loud," says Antonia Besse, marketing director for Ullstein.

DraftFCB Wins DN Reklamcupen 2011

By Bert Menninga on 2011-08-29
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Det vinnande bidraget.

The winner in this year's ad contest DN Reklamcupen was the advertising agency DraftFCB, with its ad for the insect repellent Autan.

"It's super exciting and we're really happy," says Peter Håwi, CEO of Draft FCB.

Students to Compete in DN Reklamcupen Jr

By Bert Menninga on 2011-04-07
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Swedish daily Dagens Nyheter expends its advertising contest Reklamcupen to future ad makers.

Dagens Nyheter's unique advertising competition - DN Reklamcupen, which pits ad agencies against each other in a "playoff" during the summer in the Swedish daily - has added a new twist: students.

Gregg Hano and Ads on the iPad

By Bert Menninga on 2011-03-28
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We caught up with Gregg Hano, group publisher for Bonnier Technology Group in New York, publisher of Popular Science+, Bonnier’s first magazine for the iPad and built on the Mag+ platform. Hano was speaking in Stockholm at Bonnier’s recent Tab Day, where new data on advertising was released.

At Bonnier's Tab Day, you gave five examples of advertisements you've had on Popular Science+ recently. Can you pick one and give us a little insight into why it succeeds as an ad on the iPad?

Bonnier Partners with CP+B

By Bert Menninga on 2011-01-20
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Initiative to develop creative ad solutions for Mag+ platform.

With sales of Apple's iPad soaring and the wave of new tablets continuing in 2011, there is a need in the media industry for all-new advertising for all-new advertising platforms. So Bonnier has joined forces with advertising bureau CP+B to develop next-generation advertising formats for tablet magazines.

The new partnership with CP+B is a natural evolution for Bonnier, as Bonnier's Mag+ platform, which launched with

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    • New Digital Ads for Bonnier Corporation

    By Bert Menninga on 2010-02-23
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    Bonnier Corporation will work with ZPAN, a new digital ad network in the U.S.

    Bonnier Corporation joins 14 other publishing groups in a new cross-publisher digital ad network for magazines. The network was launched by Zinio, a San Francisco-based company that provides a digital newsstand for buying and reading magazines online and has the top free News app on iPhone. The network, dubbed Zinio's Publisher Advertising Network (ZPAN), will run the first ads in March and April across a range of magazines, including SKI Magazine.

     

    Bonnier Hot Shots

    By Niklas Sessler on 2009-02-19
    in
    The Sales Awards' 10,000- euro prizes heat things up for Bonnier business.

    The nominations are in! Bonnier’s best in class contenders have been selected by the Bonnier Sales Awards jury for excellence in four categories: Field Sales Representative of the Year, Telephone Sales Representative of the Year, Sales Manager of the Year, and Rookie of the Year.  There will be one winner in each category; the Rookie of the Year will receive 3,000€, while the winners in the remaining three categories will each win 10,000€.

    “We are enormously pleased,” says Jonas Eriksson, head of Bonnier Sales Awards.