A cross between Vanity Fair, Monocle and Di Weekend, the new magazine for men from Bonnier Tidskrifter is set for a September debut.
Icon Magazine is the name of Bonnier Tidskrifter's new lifestyle magazine for men. The magazine will aim to attract the urban well-educated between 30 and 50 years old. The first issue will launch on Sept. 27. "It will not be a magazine for everyone," says Daniel Frodin, publisher at Bonnier Tidskrifter who will be responsible for the magazine.
"The primary audience will be well-educated people living in big cities, primarily men but a number of women will also certainly like it," says Frodin.