Bonnier News - Cecilia Beck-Friis

TV4 Play Now Out on Android

TV4 Play first came out for the iPhone already in 2009. Now in its latest incarnation, it's been launched for Android telephones as well.

Photo: Jon Lindholm/TV4

TV4 Play has been launched as an app for Android phones. According to analyst firm Mediavision's latest quarterly report for 2010, the number of Android users increased to 690,000 in Sweden. The market for smart phones is expected to show strong growth in the next two years, projections are for up to 4 million registered users by 2012.

TV4 Play Goes Higher Tech

New deal between TV4 Group and Samsung means TV4 Play on-demand services can be watched directly on viewers' TV sets.

The TV4 Group has joined Samsung in making its on-demand service TV4 Play available as an application in TV devices and Blu-ray players with Internet connection from Samsung. Those with TV4 Play's premium service will be able to watch shows whenever they want using Samsung's Smart TV devices.

"We're happy with our cooperation with Samsung," says Cecilia Beck-Friis, director of digital media for the TV4 Group.

TV4 Play Premium – A New Way to Charge for Web Content

What does the future of TV on the net look like? Tommy Jarnemark, manager for TV4 Play and On Demand, explains more about the channels new initiative.

TV4 Play Premium has arrived.  Using the pay service, viewers can see high-resolution, commercial-free TV on the net, watch popular series before anyone else and have access to TV4 Play's entire archives.

"This is the next step in our strategy to develop the TV4 Group's business on new platforms," says Cecilia Beck-Friis, director for TV4 Digital media.

TV4 Fakta launched in Norway

TV4 Fakta, the Nordic region's biggest documentary channel, will launch in Norway on March 22. TV4 Fakta will start out reaching some 1 million Canal Digital households. The launch is the latest step in TV4 Group's growth strategy for the Nordic countries.

Tv4 Fakta is the Nordic region's biggest documentary channel, already reaching over 1.9 million households in Sweden and over 300,000 households in Finland. Now TV4 Fakta will be launched in Norway as well.

At 6 p.m. on Monday, March 22, Canal Digital in Norway will broadcast TV4 Fakta via satellite and cable, and the channel will run programming on a nearly 24-hour basis. TV4 Fakta will reach around 1 million households already from the start.