Recognition from Field & Stream for environmental advocates you may not recognize.
Field & Stream's "Heroes of Conservation" program is more than an advertiser-sponsored event. It is more than an annual magazine feature or a website video series. It has done far more than generate 7 million USD in revenue with its multimedia approach.
"The best integrated marketing programs are born out of a strong editorial idea and speak to what the magazine's readership is passionate about," says Editor Anthony Licata. "It's about taking your brand and bringing it to life."