Bonnier News - Gregg Hano

Adding Digital Data to Magazines

By Bert Menninga on 2011-10-26
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Popular Science is first out again, this time with a new type of report for advertisers that includes data on the magazine in all types of media.

Last week, the U.S. Audit Bureau of Circulations announced that it has changed the way it reports on magazine data, with a brand new report, the Consolidated Media Report. The first report was released using Bonnier Corporation's Popular Science and Bob Cohn, the magazine's circulation director was on the special committee that developed the new report.

"Popular Science has never shied away from being a "first" when it comes to pushing the evolution of the digital magazine marketplace," says Gregg Hano, publisher.

Popular Science+ Pulls in New Readers

By Bert Menninga on 2011-05-17
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Some 95 percent of iPad readers for Popular Science+ have not subscribed to the print magazine.

The U.S. trade publication Ad Age reported recently that 95 percent of the subscribers to Popular Science+ for the iPad are new readers. Read an interview with Bonnier Corporation Group Publisher Gregg Hano here.

Bonnier Corp. Wins Big at Digital Awards

By Dean Turcol on 2011-04-08
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Bonnier Corporation's Popular Science, Parenting and Field & Stream best of the web according to Min.

Bonnier Corporation took home six awards at Media Industry Newsletter's (Min) "Best of the Web" Awards ceremony today. The annual awards recognize digital excellence and honor magazine brands that "did not merely react to changing technology, but drove innovation."

Gregg Hano and Ads on the iPad

By Bert Menninga on 2011-03-28
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We caught up with Gregg Hano, group publisher for Bonnier Technology Group in New York, publisher of Popular Science+, Bonnier’s first magazine for the iPad and built on the Mag+ platform. Hano was speaking in Stockholm at Bonnier’s recent Tab Day, where new data on advertising was released.

At Bonnier's Tab Day, you gave five examples of advertisements you've had on Popular Science+ recently. Can you pick one and give us a little insight into why it succeeds as an ad on the iPad?

Advertisers Get the Facts on iPads at Tab Day

By Bert Menninga on 2011-03-23
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Advertisers and ad agencies hear some of the latest findings on ads on tablets at Bonnier's Tab Day event in Stockholm.

Some 250 advertisers, ad agency executives, sales reps and editors filled Bonniers Konsthall art museum in Stockholm yesterday to hear the latest about the advantages and challenges of advertising on tablet computers. Dubbed Tab Day, the event was sponsored by Bonnier AB and featured a range of experts from publishing, advertising, marketing and research. Along with first-hand experiences from magazine publishers and advertisers, new research on reader habits and an eye-tracking study were released.

Popular Science on Google One Pass

By Bert Menninga on 2011-02-17
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Bonnier Corporation has signed an agreement for Google One Pass. Popular Science will be first out on the multiple-device subscription service.

Popular Science will now be available on Google One Pass, allowing readers the option of purchasing magazine subscriptions on multiple digital devices. The first out under an agreement between Bonnier Corporation and Google, One Pass will provide a simple way to purchase various premium content from Bonnier Corporation across tablets, smartphones and desktop computers.

"We're thrilled with this new agreement with Google.

Popular Science+ First Out with Subscriptions on the iPad

By Bert Menninga on 2011-02-16
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Popular Science+ for the iPad will now be available as a subscription.

Popular Science+ will soon be available for iPad users who want an annual subscription. The Bonnier Corporation title is one of the first to take advantage of Apple's new subscription service.

Bonnier Partners with CP+B

By Bert Menninga on 2011-01-20
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Initiative to develop creative ad solutions for Mag+ platform.

With sales of Apple's iPad soaring and the wave of new tablets continuing in 2011, there is a need in the media industry for all-new advertising for all-new advertising platforms. So Bonnier has joined forces with advertising bureau CP+B to develop next-generation advertising formats for tablet magazines.

The new partnership with CP+B is a natural evolution for Bonnier, as Bonnier's Mag+ platform, which launched with

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    • Popular Science+ Goes Android

    By Bert Menninga on 2010-12-22
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    Bonnier Corporation launches its first Android app: Popular Science+ Top Tech 2010.

    Popular Science has unveiled a new app for the Android Marketplace: Popular Science+ Top Tech 2010, a special issue of the magazine designed specifically for the Samsung Galaxy Tab. The issue was created using the Mag+ platform, optimized for the seven-inch screen and Android platform.

    "Popular Science is dedicated to delivering the future to our readers and this another great example," says Gregg Hano, Vice President, Group Publisher, Bonnier's Technology Group, including Popular Science.

    Popular Photography+ for the iPad Debuts

    By Bert Menninga on 2010-09-02
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    Popular Photography+ marks Bonnier Corporation's second magazine on the Mag+ platform for the iPad.

    Bonnier Corp.'s Popular Photography, the world's largest photo magazine, today launched its Popular Photography + tablet edition to run on Apple's iPad. You can check it out here.

    Popular Photography + is built on Bonnier's propriety Mag+ platform for tablet devices, developed by Bonnier's global R&D task force and BERG, a London-based design firm.