Bonnier News - Martin Ahrend

Winning Stats for Advertisers

By Bert Menninga on 2011-12-01
in
With Bink Tracking, advertisers get data they've never gotten before.

Martin Ahrend

With SEK 5.7 invested in digital advertising last year in Sweden, it's ever more important to know how ads are affecting consumers. So for over a year, Bink, the cross-Bonnier web sales company, has been working with research firm Nepa to develop a tool to accurately measure the scope of online advertising.

Bink Acquires Tailsweep

By Bert Menninga on 2011-07-01
in
Bonnier's sales organization for web media strengthens its offering within a number of market segments.

Bonnier's sales organization for web media, Bink, has acquired Tailsweep. Sitting under the Bink umbrella already are the Di.se, DN.se, Expressen.se and Bonnier Tidskrifter brands.

Bink: “It’s time to see Google as our biggest competitor for advertising money.”

By Niklas Sessler on 2010-02-09
in
Since the beginning of 2010 some 60 people from different Bonnier companies came together at Bink, a new web company in new offices in Stockholm. The company is the first under the new business segment Bonnier Digital. Martin Ahrend, CEO of Bink and Mats Göthlin, CTO Bink & Bonnier Digital are in charge.

Photo: Magnus Skoglöf

"The mission is to make profitable those Bonnier websites that are financed through advertising," says Ahrend. "But it is important to remember we are not a shared service center for the web. We work as partners and we have had different discussions with the Group's different companies. For example, di.se will be launched with our new platform within a few weeks, and ten sites from Bonnier Tidskrifter will be launched several weeks after that.