How the dominant Estonian daily business newspaper is staying profitable through the harshest economic conditions in its history.
In 2007, Äripäev enjoyed their most successful year ever, with a turnover of 14.5MM EUR and a profit margin of 20%. So what did they do next? They started laying people off.
"The outlook was very dark, and we were one of the first companies to start to fire people, thank God," says Äripäev Editor-in-Chief Meelis Mandel.
