For the first time ever, a TransWorld TV show will be hitting the airwaves on an MTV network in slots that the network considers prime time. But it’s even better than that: Not just one but two shows will air. TransWorld SNOWboarding and TransWorld SKATEboarding both have scored one-hour specials on MTV2.
"This is a major breakthrough for the TransWorld brand, as both of these shows integrate the brand into the programming by emphasizing the respect these A-list athletes have for TransWorld," says Michael Starobin, Bonnier's vice president of media development. "Additionally, MTV2 is available in 75 million households, making these specials an important part of our sponsors' marketing programs." TransWorld's Team Shoot Out is sponsored by Ball Park Franks, and Skate & Create is sponsored by Monster Energy Drink.
