Bonnier News - Ski

Bonnier Corp’s SKI Magazine Locks Nature Valley Sponsorship

By Dean Turcol on 2011-05-11
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The granola bar company will sponsor SKI’s NASTAR series through 2015.

A big win for Bonnier Corporation magazine SKI: A new four-year agreement keeps Nature Valley the title sponsor of the publication's signature racing series, NASTAR. Nature Valley has been a sponsor of NASTAR - the largest recreational ski and snowboard race program in the world - for the past six years, and now is locked in through the 2014-2015 season.

New Publishing Unit for Bonnier Corporation

By Bert Menninga on 2010-05-18
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A new group within Bonnier Corporation is aimed at the luxury and lifestyle market.

Bonnier Corporation has announced that it is placing five of its top brands under a new publishing unit to establish a stronger position in the luxury and lifestyle market. The brands in the new group are Garden Design, ,Saveur SKI, Skiing, and SNOW.

New Digital Ads for Bonnier Corporation

By Bert Menninga on 2010-02-23
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Bonnier Corporation will work with ZPAN, a new digital ad network in the U.S.

Bonnier Corporation joins 14 other publishing groups in a new cross-publisher digital ad network for magazines. The network was launched by Zinio, a San Francisco-based company that provides a digital newsstand for buying and reading magazines online and has the top free News app on iPhone. The network, dubbed Zinio's Publisher Advertising Network (ZPAN), will run the first ads in March and April across a range of magazines, including SKI Magazine.

 

Ski Plus TV Deal Expands

By Dean Turcol on 2010-02-19
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TV deal expansion set for SKI and Skiing magazines and Warren Miller Entertainment.

Mike Federle, group publisher of SKI and Skiing and Warren Miller of Warren Miller Entertainment, both part of Bonnier Corporation, have struck a deal with the Ski Channel to extend their current TV rights agreement and marketing partnership.