Bonnier News - Skiing

Skiing Interactive New Part of Multiplatform Initiative

By Bert Menninga on 2010-07-02
in
Bonnier Corp.'s Skiing is offering readers a sneak peek at its latest transformation into a fully integrated media brand with its digital edition, Skiing Interactive. Tom James gives the background.

Skiing Interactive is the first step in an all-new 360-degree multiplatform initiative, from print to iPad to smartphone (check out the demo video here). Bonnier.com talks about the new product to Tom James, editorial director for Bonnier's Enthusiast Group.

What is the thinking behind Skiing Interactive?

New Publishing Unit for Bonnier Corporation

By Bert Menninga on 2010-05-18
in
A new group within Bonnier Corporation is aimed at the luxury and lifestyle market.

Bonnier Corporation has announced that it is placing five of its top brands under a new publishing unit to establish a stronger position in the luxury and lifestyle market. The brands in the new group are Garden Design, ,Saveur SKI, Skiing, and SNOW.

Ski Plus TV Deal Expands

By Dean Turcol on 2010-02-19
in
TV deal expansion set for SKI and Skiing magazines and Warren Miller Entertainment.

Mike Federle, group publisher of SKI and Skiing and Warren Miller of Warren Miller Entertainment, both part of Bonnier Corporation, have struck a deal with the Ski Channel to extend their current TV rights agreement and marketing partnership.