Bonnier News - TV

Ski Plus TV Deal Expands

By Dean Turcol on 2010-02-19
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TV deal expansion set for SKI and Skiing magazines and Warren Miller Entertainment.

Mike Federle, group publisher of SKI and Skiing and Warren Miller of Warren Miller Entertainment, both part of Bonnier Corporation, have struck a deal with the Ski Channel to extend their current TV rights agreement and marketing partnership.

"The extended partnership will be geared toward marketing and promoting each other's assets as well as leveraging each other's content and media expertise," says Federle. "Our overarching objective is to grow the overall ski industry.

TransWorld Wants Its MTV and MTV Wants TransWorld

By Dean Turcol on 2010-01-14
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For the first time ever, a TransWorld TV show will be hitting the airwaves on an MTV network in slots that the network considers prime time. But it’s even better than that: Not just one but two shows will air. TransWorld SNOWboarding and TransWorld SKATEboarding both have scored one-hour specials on MTV2  

"This is a major breakthrough for the TransWorld brand, as both of these shows integrate the brand into the programming by emphasizing the respect these A-list athletes have for TransWorld," says Michael Starobin, Bonnier's vice president of media development. "Additionally, MTV2 is available in 75 million households, making these specials an important part of our sponsors' marketing programs." TransWorld's Team Shoot Out is sponsored by Ball Park Franks, and Skate & Create is sponsored by Monster Energy Drink.

The final of Big Brother Finland attracted a million viewers

By Niklas Sessler on 2009-12-04
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The Big Brother final in Finland 2009 broke Sub's all-time viewing record. When the winner was announced, 973,000 viewers were tuned in, which is hugely impressive as the Finnish population is 5.3 million

On November 29, 2009, the Big Brother final in Finland broke Sub's all-time viewing record with an average of 779 000 viewers. When the winner was announced, 973 000 viewers were tuned in, which is hugely impressive as the Finnish population is 5.3 million.

TV4 Group and Ericsson in ten-year strategic partnership

By Niklas Sessler on 2009-12-02
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The TV4 Group and Ericsson have entered into a ten-year strategic partnership with the aim of driving and leading development of the TV technology of the future. Under the agreement, Ericsson will be taking over responsibility for all TV4 Group transmission operations   

Photo: Daniel Ohlsson/TV4

The TV4 Group and Ericsson have entered into a strategic partnership for the joint prioritisation and development of future TV and multimedia solutions. Under the ten-year partnership and technology development agreement, Ericsson will be taking over responsibility for TV4 Group transmission operations. The 40 people at TV4 working in the departments concerned will be offered employment with Ericsson.

MTV3 morning show turns 20

By Niklas Sessler on 2009-11-30
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The oldest morning show in the Nordic countries, Huomenta Suomi (Good Morning, Finland), was first broadcasted on December 1, 1989

Huomenta Suomi is broadcasted on MTV3 on weekdays from 6:25 to 9:10. The show became an instant viewer favourite, despite sceptics who claimed Finns were not going to watch TV in the morning and would rather read the newspaper or listen to the radio. According to the latest TV Audience Measurement, Huomenta Suomi has increased in popularity in 2009, with figures including share of viewing among the 25-54 age group up by almost 15%.

Idol – bigger and better than ever

By Niklas Sessler on 2009-09-29
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We cross our fingers and gasp in amazement. We laugh, we cry. Eleven thousand contestants are narrowed down to eleven. And those eleven eventually become just one. Idol, the competition we love and hate, is back. And this time, it’s bigger and better than ever.    

Photo: Daniel Ohlsson/TV4

"We'll be broadcasting 40 hours of Idol this year — in other words: an entire working week," says Magnus Karlsson Lamm, executive producer of Idol 2009 (Sweden's American Idol).  "That's more than ever before. The series is now in its seventh season, and it seems that it's not only the viewers who enjoy the show — the critics do, too. Of course, the viewers are our top priority."