Bonnier News - Torunn Pettersen

Norwegian Tara Smak a Hit from the Starting Block

By Bert Menninga on 2011-06-10
in
The first issue of Bonnier Media's food magazine tara smak sold over 25,000 copies.

The Norwegian Bonnier Media women's magazine tara was first published in 2005. Some six years later, the magazine has become the biggest in its segment in Norway. The success has whet the appetite of Bonnier Media, which decided to put out a spin-off food title: tara smak.

TARA Tops in Norway

By Linnea Pontvik on 2010-02-23
in
TARA wins readers, with circulation up 31 percent in 2009.

Five years after launching, TARA has grown more than any other women's magazine in Norway. Circulation stands now at 51,000, an increase of 31 percent since 2008.

"We are naturally happy with our success, but it isn't a complete surprise," says Editor-in-Chief Torunn Pettersen.