New 2D-barcode technology sparks renewed interest in Bonnier's action-sports titles.
While most are hoping the iPad is the next big thing in publishing, 2D-barcode technology is bringing clients back to Bonnier's action-sports titles. WakeBoarding was the first to debut 2D-barcode technology on its April cover that just hit newsstands, and immediately some advertisers reversed course and made a buy, all due to the 2D experience.
