Bonnier News - Warren Miller Entertainment

New Publishing Unit for Bonnier Corporation

By Bert Menninga on 2010-05-18
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A new group within Bonnier Corporation is aimed at the luxury and lifestyle market.

Bonnier Corporation has announced that it is placing five of its top brands under a new publishing unit to establish a stronger position in the luxury and lifestyle market. The brands in the new group are Garden Design, ,Saveur SKI, Skiing, and SNOW.

Little Film of Olympic Proportions

By Dean Turcol on 2010-03-03
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Warren Miller Entertainment's opening ceremony film for the Olympics caught by 68 million U.S. viewers.

If you were one of the millions in the U.S. who watched the opening ceremonies of the Winter Olympics, the first action you saw was from Bonnier Corp.'s Warren Miller Entertainment. The three-minute video that kicked off the ceremonies was produced by Bonnier's acclaimed film division. The footage featured Johnny Lyall hitting the slopes to set up the 23-year-old U.S. snowboarder's live stadium stunt, welcoming the crowd to the 2010 Games. Nearly 68 million U.S. viewers tuned in.

Ski Plus TV Deal Expands

By Dean Turcol on 2010-02-19
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TV deal expansion set for SKI and Skiing magazines and Warren Miller Entertainment.

Mike Federle, group publisher of SKI and Skiing and Warren Miller of Warren Miller Entertainment, both part of Bonnier Corporation, have struck a deal with the Ski Channel to extend their current TV rights agreement and marketing partnership.