Bonnier News - digital media

Bink Acquires Tailsweep

By Bert Menninga on 2011-07-01
in
Bonnier's sales organization for web media strengthens its offering within a number of market segments.

Bonnier's sales organization for web media, Bink, has acquired Tailsweep. Sitting under the Bink umbrella already are the Di.se, DN.se, Expressen.se and Bonnier Tidskrifter brands.

New Group Shopping Site Dealie from Sydsvenskan and Göteborgs-Posten

By Bert Menninga on 2011-06-27
in
Taking advantage of the trend for deals for site members, the Dealie website will launch tomorrow.

Tomorrow, Swedish regional dailies Sydsvenskan and Göteborgs-Posten will launch the group shopping deal site together. Members of the site will receive 50-90 percent rebates for a specific product or service, with each deal lasting between 24 and 48 hours. The seller or store providing the offer pays for the customers while the marketing is provided free.

DN Launches New Mobile Site

By Bert Menninga on 2011-06-17
in
Top-level navigation and unique weather icons at the surfer-friendly mobil.dn.se.

On June 16, Dagens Nyheter launched its updated mobile site.

"We've aimed for a mobile site that better reflects the breadth and depth of DN.se," writes Björn Hedensjö, manager for DN.se, at the DN.se blog. "The mobile site shouldn't be an extremely stripped-down and worse version of the normal news site, but a version that is perfectly adapted to the size of a mobile and re

Expressen's iPhone App Updated

By Bert Menninga on 2011-06-17
in
Now with editorial, op-ed and culture sections, daily newspaper Expressen's iPhone app has been downloaded over 60,000 times.

Last week, Swedish daily Expressen launched its iPhone app. On June 14, the app was updated with editorial, op-ed and culture sections. The app has been uploaded by over 60,000 so far and quickly became No. 1 on the download list at the App Store in Sweden. The newspaper's cell-phone site is also seeing plenty of success, with a record 1,888,254 page views last week. 

Bonimani.ru Newest Site for Bonnier Publications Russia

By Bert Menninga on 2011-06-09
in
Offering big savings on everything from travel to gadgets, Bonnier Publications in Russia leverages its exisiting websites with the new Bonimani.ru.

Bonnier Publications in Russia has launched a website with a whole new concept for the magazine publisher: Bonimani.ru. Bonnier Publications puts out food title Gastronom and sister magazine gardening title Sadovnik.

The new site features a wide range of special deals on everything from restaurants, spas and beauty treatments, to gadgets and tools, to leisure activities. "The idea of the site is to help people save money," says Nadezhda Lyzhnikova, public relations manager.

Divaani Starts Finland's First Interior Design Blog Community

By Anna Munsterhjelm on 2011-05-31
in
The latest design news from Finland: Divaaniblogit.fi, a new blog community for those interested in interior design.

Finnish interior design magazine Divaani has compiled Finland's most interesting interior design blogs to create a new online community called Divaaniblogit.fi. The aim has been to create a visual and interactive community that promotes and develops Finnish design and home decorating culture. The site will launch tomorrow, June 1.

There are already over 2,000 interior design blogs in Finland, but both blogs and bloggers have lacked their own network.

The New Bink.se Focuses on the Customer Connection

By Bert Menninga on 2011-05-27
in
Bink starts ad campaign for its updated site in trade papers Resumé, Dagens Media and business daily Dagens industri.

Bonnier's technology and sales company Bink has launched a new website.

TV4 Play Now Out on Android

By Jon Lindholm on 2011-05-04
in
TV4 Play first came out for the iPhone already in 2009. Now in its latest incarnation, it's been launched for Android telephones as well.

Photo: Jon Lindholm/TV4

TV4 Play has been launched as an app for Android phones. According to analyst firm Mediavision's latest quarterly report for 2010, the number of Android users increased to 690,000 in Sweden. The market for smart phones is expected to show strong growth in the next two years, projections are for up to 4 million registered users by 2012.

Vi i Villa Names Sweden's Ugliest Kitchen

By Bert Menninga on 2011-04-28
in
Sponsored contests give added value to Bonnier Publication's Vi i Villa magazine.

Ulf and Åsa's kitchen

Want to know who has Sweden's ugliest kitchen? Check it out here. Vi i Villa's photo contest to pick the country's most horrible kitchen carried out in cooperation with sponsor HTH-kök has gotten a lot of attention – 40,000 unique visits at the contest site during the month of the contest, with 3,263 entries and 155,000 votes for the uploaded entries. The contest was marketed via an ad in the magazine as well as via a newsletter to 170,000 subscribers.

Bonnier Digital International to Hit Asia

By Bert Menninga on 2011-04-14
in
New initiative, Bonnier Digital International, to start up with Jonas von Hedenberg at the helm.

Watch out world, Bonnier Digital International is on the way. The new unit, a part of Bonnier Digital, will establish the brand outside Sweden and the other home markets of Bonnier, with a clear focus on Asia. Jonas von Hedenberg, currently executive vice president at Bonnier Tidskrifter, will be starting up BDI with the help of recent Stockholm School of Economics graduate Ashley Sullivan.

"Bonnier is already well-established in the Nordic region, parts of Europe and the U.S.