Bonnier News - mag+

Winner of Mag+ creativity contest: MILK by Natasha Mead

By Elin Eriksson on 2011-12-19
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Both public and jury vote for DIY fashion magazine.

With 4,854 votes and the backing of jury experts, 21-year-old New Zealander Natasha Mead secured a £1,700 deal to launch her digital concept on iPad using Mag+ tablet publishing software.

MILK features six to nine new and easy-to-follow tutorials ranging in cost and time required in every issue.

Mag+ 3.0 with New Offerings and Features

By Bert Menninga on 2011-11-29
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Mag+ today announced two new offerings for its tablet-publishing platform: Mag+ Go, a USD 199 app for single issues such as catalogs, e-books or anyone with a unique publishing idea; and Mag+ Lead, which offers personalized creative support and unlimited publishing for a monthly price.

All Mag+ tools are free to download with no upfront costs prior to publishing.

Additionally, Mag+ has added new features to its platform, including options for creating in-app music playlists as well as multiple options for publishers to custo

Creative Competition with Mag+

By Bert Menninga on 2011-10-25
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To take the Mag+ platform a step further, Moving Media+ sponsors a contest - a chance for developers to let their imaginations run wild.

When the iPad was launched in April 2010 with much fanfare, Popular Science+ was among the first magazines there from the beginning. The magazine was built on the Mag+ platform, a tool for turning magazines, books or other printed material into eye-catching and engrossing reading on a tablet computer.

Mag+ at Apple's Newsstand

By Bert Menninga on 2011-10-14
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Mag+ magazines at launch of Apple's new Newsstand.

Yesterday, Apple launched its Newsstand, a tailored hub for digital periodicals similar to iBooks, but for magazines and newspapers. Among the magazines available were a dozen titles that use the Mag+ platform. The Newsstand offers publishers a market for their magazines distinct from the rest of the App Store and gives readers a simpler way to shop for and manage their magazine apps.

Among the Mag+ titles there at launch were Popular Science+, Popular Photography+, Outside+, and Maxim+.

Moving Media+ Launches Mag+ for Everyone

By Linnea Pontvik on 2011-04-04
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Moving Media+, a new company that will work with the Mag+ platform for tablet devices, promotes the platform, now offered for free.

Staffan Ekholm

Today, Bonnier's Mag+ platform for the iPad has taken a big step forward with the launch of Moving Media+, a company created specifically to market and develop the platform. Mag+ was created as a tool for publishing not just magazines but books, newsletters, catalogs – publications that use photos, video and sound as well as text – on tablet devices.

Gregg Hano and Ads on the iPad

By Bert Menninga on 2011-03-28
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We caught up with Gregg Hano, group publisher for Bonnier Technology Group in New York, publisher of Popular Science+, Bonnier’s first magazine for the iPad and built on the Mag+ platform. Hano was speaking in Stockholm at Bonnier’s recent Tab Day, where new data on advertising was released.

At Bonnier's Tab Day, you gave five examples of advertisements you've had on Popular Science+ recently. Can you pick one and give us a little insight into why it succeeds as an ad on the iPad?

Advertisers Get the Facts on iPads at Tab Day

By Bert Menninga on 2011-03-23
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Advertisers and ad agencies hear some of the latest findings on ads on tablets at Bonnier's Tab Day event in Stockholm.

Some 250 advertisers, ad agency executives, sales reps and editors filled Bonniers Konsthall art museum in Stockholm yesterday to hear the latest about the advantages and challenges of advertising on tablet computers. Dubbed Tab Day, the event was sponsored by Bonnier AB and featured a range of experts from publishing, advertising, marketing and research. Along with first-hand experiences from magazine publishers and advertisers, new research on reader habits and an eye-tracking study were released.

Popular Science+ First Out with Subscriptions on the iPad

By Bert Menninga on 2011-02-16
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Popular Science+ for the iPad will now be available as a subscription.

Popular Science+ will soon be available for iPad users who want an annual subscription. The Bonnier Corporation title is one of the first to take advantage of Apple's new subscription service.

Bonnier Partners with CP+B

By Bert Menninga on 2011-01-20
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Initiative to develop creative ad solutions for Mag+ platform.

With sales of Apple's iPad soaring and the wave of new tablets continuing in 2011, there is a need in the media industry for all-new advertising for all-new advertising platforms. So Bonnier has joined forces with advertising bureau CP+B to develop next-generation advertising formats for tablet magazines.

The new partnership with CP+B is a natural evolution for Bonnier, as Bonnier's Mag+ platform, which launched with

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    • Science Illustrated Joins Mag+ Family

    By Bert Menninga on 2011-01-12
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    Science Illustrated joins TransWorld Snowboarding, Popular Photography and Popular Science as the fourth U.S. magazine from Bonnier on the Mag+ platform.