Bonnier News - sweden

Bonnier Tidskrifter magazines against breast cancer

Thousands participate in fight against breast cancer together with amelia, tara and M-magasin.

Thousands of women and men will participate in Rosa Steget, a Pink walk that is being organized for the third year in a row as part of the Göteborg cultural festival Göteborgskalaset, for the benefit of the breast cancer fund Bröstcancerfonden. Participants wearing pink T-shirts walk seven kilometers through central Göteborg.

Usain Bolt coming to Diamond League in Stockholm

The world’s fastest men will take on each other at DN Galan on August 6

Photo: eviltomthai, CC-licensed

Since its inception in 1967, DN Galan has been one of Sweden's leading sports events. On August 6, it's time again at the Stockholm Olympic Stadium. The Swedish newspaper Dagens Nyheter (DN) is the title sponsor of the competition, which is part of the new Diamond League athletic series that began on May 14 in Doha and will conclude on August 27 in Brussels. Fourteen cities are hosting the series, including New York.

First iPhone App from Teknikens Värld

Swedish magazine Teknikens Värld is the first Bonnier Tidskrifter magazine with an iPhone/iPod Touch app.

Swedish technology magazine Teknikens Värld has launched an iPhone/iPod Touch application, the first from a Bonnier Tidskrifter title. The latest car news, tests and video clips from Teknikensvarld.se can be viewed directly in subscribers' iPhones with the app.

Some 3 billion apps have been downloaded from Apple's App Store since it opened in July 10, 2008. The apps can be used both with the iPhone and the iPod Touch.

Coming to a Swedish Theater Near You

Recent successes of 3D movies spur SF Bio investment in technology

Analysts worldwide have declared that 3D movies have come of age, following the success of the 3D blockbuster Avatar. A range of 3D movies are set to follow wide release in 2010 release - Tim Burton's Alice in Wonderland is next on the calendar. The SF Bio movie chain is readying itself for the expected 3D explosion by equipping its theaters with 3D technology. Theaters in ten cities will be getting new equipment at a cost of 1 million SEK per theater.

S for Swedish Gossip

The new S magazine aims to give celebrity watchers a better read.

The first issue of S, a new Swedish magazine covering celebrity news in a tougher, broader and timelier fashion, will arrive on newsstands on Feb. 25. The magazine, a bi-monthly, is the brainchild of Amelia Adamo, the woman behind a number of Bonnier Tidskrifter titles. Adamo set the task of developing the magazine to Pamela Andersson, editor-in-chief of royalty-watcher Queen magazine, which will be discontinued. "S magazine won't deal in speculation and rumors," says Adamo.

TV4 Reporters Win Reporting Prize

TV4 reporters Niklas Svensson and Johan Stambro win Sweden's biggest finance journalism award.

Sweden's biggest prize for financial reporting, Årets Ekonomijournalist 2009, was announced today. The prize will be shared between reporters Niklas Svensson and Johan Stambro of TV4. The jury awarded the two for their investigation into public utility Vattenfall's controversial business plans in which they revealed a crisis in political confidence with dramatic consequences for Sweden's biggest government-owned company and for the country's energy politics.

Adlibris launches Letto, a Swedish e-reader

The Nordic countries’ biggest online book retailer Adlibris today launches a Swedish e-reader, Letto. A special online book store for e-books adapted for Letto and other e-readers opened as well, with books in the open format epub. 

"Letto is a new way to read books," says Pär Svärdson, CEO of Adlibris. "We have looked at e-books for a decade, but it seems they are beginning to be taken seriously now."

The latest Swedish books as well as a broad selection of classics are easy to find and download at www.adlibris.com/letto.

"Adlibris' idea is to offer a wide choice for book lovers," says Svärdson. "Letto is as small as a book but big enough to hold an entire library. It's easy to carry in a bag, to work or to the beach.

Bink: “It’s time to see Google as our biggest competitor for advertising money.”

Since the beginning of 2010 some 60 people from different Bonnier companies came together at Bink, a new web company in new offices in Stockholm. The company is the first under the new business segment Bonnier Digital. Martin Ahrend, CEO of Bink and Mats Göthlin, CTO Bink & Bonnier Digital are in charge.

Photo: Magnus Skoglöf

"The mission is to make profitable those Bonnier websites that are financed through advertising," says Ahrend. "But it is important to remember we are not a shared service center for the web. We work as partners and we have had different discussions with the Group's different companies. For example, di.se will be launched with our new platform within a few weeks, and ten sites from Bonnier Tidskrifter will be launched several weeks after that.

Three SF films compete in the Berlinale

Three films distributed by SF Film have been chosen to compete in the 60th Berlin International Film Festival – the Berlinale.

Babak Najafi's Sebbe will compete in the Generation 14plus competition, while Roman Polansiki's Ghost Writer and Noah Baumbach's Greenberg will show in the main competition. The festival runs February 11-21.

Swedish Cinema Record

Swedish cinemas attracted a record audience during the past Christmas and New Year. Visits at SF Bio cinemas were up 32% compared to last year 

"The best thing is that the audience wanted to see a very large variety of films," says Jan Bernhardsson, CEO SF Bio. "We notice the desire of the audience to gather together in front of really good stories."

Among the films that drew much public during the weekends are Avatar, both in 3D and conventional 35 mm film, Sherlock Holmes, Alvin and the Chipmunks: The Squeakquel, The Girl Who Kicked the Hornet's Nest, Bright Star and New Moon.