Last spring, he became CEO of Bonnier Business Press in Central and Eastern Europe (CEE), countries where the advertising market has crashed to historic lows. Anders Eriksson has had a tough first six months on the job, with heavy cutbacks and savings measures. Despite this, he dares to invest in the future.
For Bonnier Business Press in Central and Eastern Europe, 2009 has been marked by the drastic tightening of budget strings. In total, expenditures have been cut by around 30 percent, and in some countries even more.