Getting ad agencies up to speed on radio campaigns, Finland's Radio Nova takes a novel approach.
When Finland's Radio Nova realized that advertising agencies had a lot of new people who were working with radio advertising but had little or no experience of radio, the radio station decided to do something to help. The station, which is owned by Bonnier and has offices adjacent to MTV3 in Helsinki, started up a special program in 2009 aimed at changing this. "We wanted these very important people to get a deeper feel of Radio Nova and its people by spending a morning with them," says Arja Suominen, who runs the program at Radio Nova.
