Life At Bonnier - Bonnier Business Press

Poland's Puls Biznesu Ups Advertising in a Down Market

Newspaper ad sales in Poland may still be below last year, but Krzysztof Zarzeczny of Puls Biznesu explains how the business daily has succeeded in hard times. 

Bonnier Business Polska in Poland is bucking the trends with an increase in newspaper ad sales for business daily Puls Biznesu of 23.1 percent for January to May 2010 compared to the same period the previous year. For the newspaper industry as a whole in Poland, ad sales were down at - 8 percent during the same period, with magazines down at -7 percent.

Meet Bartosz Mazur

A customer-oriented approach helps in tough times, says Bonnier Sales Awards finalist Bartosz Mazur.

Selling magazine advertising is a bit like selling real estate, at least for Bartosz Mazur. The Bonnier Sales Awards finalist had his first job ever with a real estate agency in 2007, and by September 2008 had successfully moved to a career as sales representative with Puls Medycyny (Medicine Today) in Poland. Mazur, who hails from Debica, Poland, was "completely surprised" by his nomination for Rookie of the Year, even as he recognizes that this year he's had some great results.

Christoffer Cederschiöld: Time flies in Tallinn

Our GROW ambassador Christoffer plays chess against his CEO and likes the mood in Tallinn.

2009 marks the 20th anniversary of Äripäev and events will occur almost back to back. 

Christoffer Cederschiöld: Likes Tallinn

First week in Tallinn — and our GROW ambassador has already talked business with the Estonian prime minister.

It's been a really great start here in Tallinn at Äripäev, one of Bonnier Business Press' (BBP) flagships. Äripäev, which celebrates its 20th anniversary this September, is one of Dagens Industri's sister newspapers in Eastern Europe.

Big Changes on the Eastern Front

Last spring, he became CEO of Bonnier Business Press in Central and Eastern Europe (CEE), countries where the advertising market has crashed to historic lows. Anders Eriksson has had a tough first six months on the job, with heavy cutbacks and savings measures. Despite this, he dares to invest in the future.  

For Bonnier Business Press in Central and Eastern Europe, 2009 has been marked by the drastic tightening of budget strings. In total, expenditures have been cut by around 30 percent, and in some countries even more.

Meet Igor Rõtov, Äripäev CEO

The 17-year veteran of Äripäev, Bonnier Business Press’s Estonian business daily newspaper, speaks candidly about hard choices, leadership lessons, and what chess couldn’t teach him about managing people.

Igor Rõtov laughs easily.  The shoulders of his checked tweed jacket are wide and loose, and when he jokes with his colleagues, you can see the chuckle in those big shoulders.  An outsider might wonder what Rõtov has to laugh about, given the burden those shoulders bear—the economic situation for most business-to-business papers is no joke.  But Rõtov has a good reason to smile—he has kept Äripäev profitable through the roughest downturn in the paper's 20-year history.

Lisa Julius: Taking Care of Business

GROW's Lisa says goodbye to her hosts and thanks Bonnier for the three-month experience.

This will be my last Bonnier blog as I am going home in a few days.  It is harder to leave now that I have made some friends both in and outside of work.

Breaking Through

GROW blogger Lisa Julius will miss Estonia more than she thought at first.

I am now in my final month here in BBP CEE; the time has really flown by. In this time, I have gathered basic requirements for several projects including Classified Marketplace, Webshop and Deep Linking.  I have also been working on getting together one comprehensive priority list for Central Web Development; this has been the most challenging task as it involves coordinating with seven different countries that have different needs and expectations.   I think work has been going well, though there is much to finish before I leave. 

Tallinn Tourist

GROW's Lisa Julius explores tourist attractions in Tallinn while her husband is in town.

My husband Tom had to leave Tallinn on Saturday.  I hated to see him go, but it was time for him to get back home to his job and our dogs.   We had such a great time during his visit!   We went to the Kadriorg area of Tallinn and saw the palace of Peter the Great, the Kumu art museum, Kadriog park and the Russalka Monument.

Tallinn and Thomas

GROW's Lisa Julius meets the CEE of the Bonnier Business Press and shows her husband Tallinn's Old Town.

Tallinn is waking up from her winter rest. All around, there is a flurry of activity...the umbrellas are going up on the cafes, new activities and stands are setting up in anticipation of the tourists and the flowers are starting to bloom.