Life At Bonnier - Bonnier Publications

Sport Diver magazine and PADI

By Tora Bonnier on 2010-08-10
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Sport Diver from Bonnier Corp. is the official magazine of the PADI Diving Society; it’s also the No. 1 diving magazine in the world. PADI is the world’s largest recreational diver certification organization.

Sport Diver has one core mission: To keep scuba divers diving. The magazine, based in Orlando, Florida, aims to entertain, inspire, instruct, and motivate divers within the diving community while continuing to encourage other people to join. It also happens to be the official publication of the PADI Diving Society.

Danish iForm brings healthy food right to your doorstep

By Linnea Pontvik on 2010-08-10
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Bonnier Publications magazine helps readers live healthy lives.

Danes, too, are following the trend of getting ingredients and accompanying recipes delivered right to their doorstep. The company retnemt.dk specializes in healthy food that is quick to prepare, and customers can choose from a number of meal packages.

Vi i Villa Shows the Way for Homeowners

By Linnéa Pontvik on 2010-07-08
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2.3 million readers, Vi i Villa is Sweden's biggest circulation magazine. It reaches all homeowners in Sweden and is financed completely by advertising.

Vi i Villa has been published since 1956, but has been owned by Bonnier only since 1998. Since the acquisition, sales have gone up from SEK 50 million in Sweden to SEK 300 million in the whole Nordic region. The magazine doesn't have subscribers in the usual sense of the word - Sweden's over 2 million homeowners get the magazine free at home in the mail ten times per year.

"One of the keys to our success is the possibility to advertise locally," says Christian Rudén, CEO.

Meet Brian Glaser

By Tora Bonnier on 2010-06-17
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GROW participant navigates Copenhagen's streets and Bonnier Publications brands.

More than anything else, Brian Glaser notices unique cultural differences between his hometown of Brooklyn, New York and Copenhagen, Denmark. Glaser, 26, is in Denmark for three months on an exchange as part of the GROW program. "The biggest difference is that Danes rely on their bicycles in the same way Americans rely on their cars." says Glaser.  "My favorite memories have been of me riding my bike through narrow alleyways and getting lost among neighborhoods that have been here for hundreds of years.

Long Live E-Mail Marketing

By Bert Menninga on 2010-04-21
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Is e-mail marketing a must for magazines? Bonnier's Heather Vessey and Steffen Trannerup give some dos and don'ts on what has become an integral part of the publishing industry.

While some experts have predicted the death of e-mail due to the popularity of social media, e-mail isn't going away any time soon. Social media may provide new and faster ways of communicating, but e-mail provides a pace and style that is more intimate and thoughtful, giving it an importance that other media may not have.

Meet Paula Iwanski

By Amy Geppert on 2010-03-03
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Experience from both sales and buying a help for award finalist.

This is Paula Iwanski's first sales job. After 17 years working in marketing on the client side, the Southington, Connecticut native decided it was time to make a change. When a sales position opened up in 2006 with Bonnier Corporation's Outdoor Group that includes Field & Stream, Outdoor Life and Shot Business, Iwanski went after it. "These were the magazines I was always pulling out of the pile and actually reading for fun," she says. "I've always been such a fan."

Her passion for the magazines shows.

Jorid Aldrin: A Night at the Opera

By Jorid Aldrin on 2009-11-09
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Jorid enjoys Copenhagen's cultural experience and works with analyse of new sites

Sunday, I just got back from a long walk in the beautiful Fredriksberg gardens which was created more than 300 years ago and is said to be one of the most romantic landscape gardens in Denmark. I can only agree. It was absolutely fantastic with large ponds and canals surrounded by old trees in autumn colours, winding paths and small bridges.

Steffen Trannerup: Suction fish, surfing and space rockets

By Steffen Trannerup on 2009-11-04
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Our GROW blogger Steffen from Denmark goes fishing and sets up a great initiative connecting Bonnier Corporation and Bonnier Publications

Testing, testing, one, two…

During my stay here in Winter Park, Heather Vessey and I have talked about how Bonnier Corp. and Bonnier Publications could share knowledge within email marketing in the future.

We want some sort of community or forum where everyone who works with this can exchange test results, creatives, campaigns, advice, etc. and share things we find inspirational. Sometimes something really stands out for some reason and these results should be spread out for everybody to use, learn and get inspired from.

Sigurd Eriksen: I can't believe it almost over

By Sigurd Eriksen on 2009-10-27
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Sigurd is looking at his final days as a GROW ambassador in Finland and takes a magazine legend out for dinner

I can't believe it almost over. I'm actually checking up on my plane ticket back home already. Well, SAS have no record of it, but I have an email saying I have bought it, so I guess I'll get back to Norway somehow. Or maybe I'll just show up at work in Helsinki Monday morning. You never know.

Jorid Aldrin: Unexpected meeting at the laundromat

By Jorid Aldrin on 2009-10-26
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Our Swedish GROW ambassador Jorid finds out that it is the unexpected meetings that makes traveling alone extra exciting

One of the best things when you are traveling all by yourself or if you are living in a new country is that you meet new people that you never would have meet if you had been travelling with friends or family.

During my very first week in Denmark, I tried out the laundromat across the street from my apartment. The whole laundromat thing is new to me, because in Sweden everyone have their own washing machine or a laundry room in the basement of their apartment building that can be used only by the residents.