Life At Bonnier - Bonnier Tidskrifter

Frida Boisen New Editor-in-Chief for Göteborgs-Tidningen

By Bert Menninga on 2012-02-07
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Expressen's west-Sweden edition, Göteborgs-Tidningen, to get new editor-in-chief.

Evening tabloid Göteborgs-Tidningen will get a new editor-in-chief this spring when Göteborg native Frida Boisen takes over. Boisen has previously worked at Göteborgs-Posten and Expressen, among other places.

Marit Danielsson to TV4

By Bert Menninga on 2012-01-26
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Marit Danielsson changes jobs and media type - from magazines to TV - but stays within Bonnier.

This spring, Marit Danielsson will become the head of factual programming for the TV4 Group. Her chief duties will be the intake and content of the companies factual programming.

Meet Tina Cliffoord

By Bert Menninga on 2011-10-18
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Managing traffic in Sweden and the U.S. is the same - but different, says GROW participant Tina Cliffoord.

Different titles, same job - almost. And not quite the same tasks, but the same goal. That's how Tina Cliffoord describes her time as a GROW participant at Bonnier Corporation, at the TransWorld offices in California.

"Back home at Bonnier Tidskrifter I'm the traffic manager and responsible for print-ready material, ads and inserts and everything connected to them," says Cliffoord.

ToppLoppet Race Attracts 4,200

By Bert Menninga on 2011-10-04
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ToppHälsa's second annual ToppLoppet race a strong followup to last year's success of the premiere.

On Oct. 1, the second annual ToppLoppet race was held by Bonnier Tidskrifter title ToppHälsa. The number of runners increased by 40 percent, with 4,200 people running five or ten kilometers under a sunny October sky in Stockholm's Hagaparken on the outskirts of the city. 

"It's a wonderful feeling to see thousands of happy people warm up and then run together," says Frida Boisen, editor-in-chief for ToppHälsa.

A Step Further with GROW

By Kathleen Goodin on 2011-08-08
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GROW helps Amy Mangino take a step in a new direction.

For most GROW participants, the opportunity to work for a Bonnier company in a different country for three months is a chance to experience a new place and culture, and then return home full of memories and ideas. For Amy Mangino, who did the GROW program in the summer of 2010 in Stockholm, it was the time when she found a new place to call home.

The 17-year New York City resident traded Brooklyn for Stockholm as a research analyst at Bonnier Tidskrifter for her GROW program stint.

This Is BT Experience

By Bert Menninga on 2011-07-01
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Bonnier Tidskrifter's new event and travel unit focuses on tailored activities.

Teknikens Värld readers in Bedford

At the beginning of 2011, Swedish magazine publisher Bonnier Tidskrifter started a new unit within marketing: BT Experience. So far, unit staff include Annelie Wadman, marketing manager for events, Oscar Sandberg, marketing manager for travel and coordinator Victoria Aghester.

Urban Sandström New Interim Head of Ad Sales for Bonnier Tidskrifter

By Bert Menninga on 2011-05-04
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Anders Kvarby is leaving Bonnier Tidskrifter with Urban Sandström filling in at head of ad sales starting May 9.

Urban Sandström. Foto: Carola Björk

After two years working at Bonnier Tidskrifter, Anders Kvarby is leaving his position as head of ad sales. Urban Sandström, today the business area manager for the BT Sales department, will serve as interim head starting May 9. He will continue to hold his current position as well.

Kvarby will become CEO of Forma Books. As ad sales director, he oversaw a significant reorganization and mobilization of resources.

Meet Tiina Tuomala

By Kim Oswell on 2011-04-19
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Keeping the same job title, but living, working and speaking a new language in a different country is what excited Tiina Tuomala when she applied for a chance to “GROW.”

Since studying graphic design in England years ago, Tiina Tuomala hoped to one day have the chance to live abroad again. When she was accepted into the GROW program and found out Stockholm would be her new home from February to April, Tuomala made the decision to put her Swedish skills to practice. "One reason I applied for this specific position was so I could brush up on my Swedish," says Tuomala.

Meet Johan Danielsson

By Kim Oswell on 2011-03-03
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Johan Danielsson’s customer-oriented attitude and passion for sales earned the Bonnier Tidskrifter sales representative a nod as a finalist for the Bonnier Sales Awards.

Johan Danielsson arrived at Bonnier Tidskrifter almost a year ago with a positive outlook and energy to meet big goals. Danielsson is proud that he got the job at Bonnier Tidskrifter and an opportunity to work with the leading magazines in the business. As a Bonnier Sales Awards finalist for Rookie of the Year, he has reached achievements that set him apart from the rest.

Bonnier Tidskrifter Gets High Marks in Reader Survey

By Bert Menninga on 2010-11-15
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Some 90 percent of Bonnier Tidskrifter's readers take 30 minutes to read a magazine - and 50 percent buy goods or services after seeing an ad there. 

Bonnier Tidskrifter has undertaken a Quality Readership Study of 23 of the publisher's magazines. Some 10,500 readers have answered questions about everything from why they read the magazine to what they think of the ads.