Life At Bonnier - Damernas Värld

Bonnier Creative Enters New Phase

Growing from a staff of two to about ten. Expanding from a basic Production agency to a combined Production and Event agency, with plenty of exciting assignments. Bonnier Creative’s Head of Creative, Louise Fallenius has a fully booked calendar for 2010

Photo: Christian Habetzeder

"We're sitting on an editorial treasure here at Bonnier Tidskrifter, but sometimes advertisers don't simply want to buy the usual full- and half-page ads. They're looking for something else," says Louise Fallenius. "And that's where we come in."

It's A Woman's World

After 70 years, Damernas Värld, Sweden's largest fashion magazine, still makes heads turn

Photo by Magnus Skoglöf

It's the kind of scene every young fashionista dreams of—racks of breathtaking dresses, their hems brushing against an army of tottering heels and lean, luxurious boots. The fashion editor has just returned from Milan Fashion Week, and the office is abuzz with preparations for Sweden's most prestigious design award, Guldknappen. Damernas Värld, Sweden's largest fashion magazine, is almost 70 years old—proof that you don't need to be young to look good.