After 70 years, Damernas Värld, Sweden's largest fashion magazine, still makes heads turn.
Photo by Magnus Skoglöf
It's the kind of scene every young fashionista dreams of—racks of breathtaking dresses, their hems brushing against an army of tottering heels and lean, luxurious boots. The fashion editor has just returned from Milan Fashion Week, and the office is abuzz with preparations for Sweden's most prestigious design award, Guldknappen. Damernas Värld, Sweden's largest fashion magazine, is almost 70 years old—proof that you don't need to be young to look good.
