With over a million readers, Bonnier Publication Russia's gardening title Sadovnik is a hit with the growing number of Russian suburban homeowners.
When Sadovnik magazine launched in 2005, the challenge was not just to make a beautiful and useful magazine about gardens for Russian readers. "We're trying to make horticulture itself more popular in Russia," says Julia Popova, the editor-in-chief for the magazine, the title of which means "the gardener" in Russian.
The monthly, which has a circulation of 130,000 and has a readership of over 1.1 million, is succeeding in its goal if you look at the numbers. And it holds the No.