Life At Bonnier - Sub

Blogs Aimed at Advertisers

By Bert Menninga on 2011-04-01
in
In Finland, the MTV3 and Sub TV channels start a new blog initiative on their business-to-business website, Spotti.fi.

For MTV3 and Sub in Finland, what could be more natural for keeping advertisers updated about online advertising possibilities than a website? With the business-to-business website Spotti.fi, the two TV channels provide information about ongoing and upcoming programming, advertising opportunities, hot topics and current affairs in the media world and more.

Meet Timo Kiuru

By Bert Menninga on 2011-03-01
in
GROW participant Timo Kiuru takes full advantage of the differences between Finland and the U.S.

Photo: Will Setzer

At MTV MEDIA in Finland, Timo Kiuru works for entertainment channel Sub, producing events for the marketing team. But for three months, he's exchanging the snow and winter of Helsinki for the sun and relative warmth of Florida, where he's working at Bonnier Corporation as a GROW participant. He jokes that it was the weather that made him decide to apply. "Seriously, though," he says, "it was curiosity.

MTV Media Wins Golden Venla Awards

By Bert Menninga on 2011-01-26
in
MTV Media shows, actors and executives win Golden Venlas, Finland's Emmy awards.

MTV3 star and Golden Venla winner Aku Hirviniemi

Finland's MTV Media was a big winner in the Golden Venla Awards, the country's most important TV competition. Actor and comedian Aku Hirviniemi, who stars in Stand Up on MTV3, won two awards - one  as best actor and one as the audience pick for best performer. The MTV3 hit series Easy Life won for best drama series and the search for lost relatives show Kadonneen jäljillä won for best reality program - for the second year in a row.

Helping Out Where Help is Needed

By Bert Menninga on 2010-12-14
in
Check out how Bonnier companies are helping others during the holidays and year round.

Photo by Flickr user Josep Ma. Rosell, CC licensed

For many people, the holidays are a time for thinking about others. Check out just a few of the aid projects and initiatives that Bonnier companies are undertaking - and not just during Christmas:

Sub Offers Added Value for Advertisers with Substanssi Seminar

By Bert Menninga on 2010-10-04
in
It takes more than having 1.6 million daily viewers in a country of 5.3 million to attract advertsiers. Finnish commercial channel Sub offers its advertisers something more with its Substanssi seminar.

Finland's Sub is all about entertainment. With a heavy focus on popular series - both domestic and foreign - Sub is the No. 3 commercial station in Finland, with some 1.5 million daily viewers in a country of 5.3 million. That's a big chunk of the TV-watching public. Which makes Sub attractive to advertisers and business partners. But getting advertisers in an age of falling ad revenues takes more than just attractive viewership numbers.

Lisa Matusova: Sour cream and other pleasures of a GROW participant's life

By Lisa Matusova on 2009-10-27
in
Our Russian GROW ambassador Lisa becomes a tv star in Finland!

The last weeks have brought new unexpected pleasure to my life. For more than 2 weeks I'm one of the hosts of the channel on which I work as a GROW program participant.

The whole story begun as a joke. During our corporate trip to Suomenlinna, in a restaurant with a glass of wine I told my colleagues about my working experience and mentioned the work as a host on St. Petersburg's MTV channel. Then my colleagues just for fun said: "Maybe you should make your own Russian speaking show on our channel?" Supporting the tone of the conversation I answered: "Sure, why not?"