Life At Bonnier - Web

Hemmakanalen.se extends TV4’s popular home improvement programs

By Linnea Pontvik on 2010-08-05
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Ernst Kirchsteiger and other TV4 personalities can be found at one of TV4’s newest niche websites

Ernst Kirchsteiger. Photo: TV4

Hemmakanalen.se is one of TV4's niche sites where the content is focused on a specific subject - in this case, home improvement projects. Hemmakanalen.se's specialization is important for advertising sales.

Feber – the Modern Magazine

By Niklas Sessler on 2010-02-01
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"Gas pedal problem bigger than expected", "Skarsgard in new movie", "Norwegian Cessna landing", plus a teaser on Italian fashion designer Valentino's spring and summer collection. Few magazines could succeed with such a broad mix of cover headlines – but Feber – which means Fever in English – can. This past week for the first time the magazine boasted 150,000 unique visitors

Feber.se calls itself "Sweden's biggest news-related blog network."  Since the beginning of 2010 it has been a part of Bonnier Tidskrifter's Digital Media apartment. The editorial staff of three includes Roger Åberg, CEO; Caroline Blomst, fashion director; and Wille Wilhelmsson, technology editor.

Jorid Aldrin: A Night at the Opera

By Jorid Aldrin on 2009-11-09
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Jorid enjoys Copenhagen's cultural experience and works with analyse of new sites

Sunday, I just got back from a long walk in the beautiful Fredriksberg gardens which was created more than 300 years ago and is said to be one of the most romantic landscape gardens in Denmark. I can only agree. It was absolutely fantastic with large ponds and canals surrounded by old trees in autumn colours, winding paths and small bridges.

Watch out – here comes SkiNet!

By Megan Miller on 2009-10-08
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To launch three new web sites in only two months – is it even possible? It was the task that Megan Miller, digital director at Bonnier Mountain Group, faced this summer. And she did it – against all odds. Here is her own story.    

Photo: Niall Bouzon

The first thing I noticed about the Bonnier office in Boulder, Colorado was the giant ski-resort gondola hanging in the lobby above the reception desk. The second thing was that my work wardrobe of dresses and high heels were out of place in an office where outdoor gear doubles as business attire.

Jorid Aldrin: Copenhagen in September

By Jorid Aldrin on 2009-09-14
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New GROW ambassador Jorid Aldrin is in Denmark to work for Bonnier Publications Online Department

Hi !

My name is Jorid Aldrin and I work with marketing analysis in the analyst department at Bonnier Tidskrifter in Stockholm, Sweden. I have been working for Bonnier since January 2007. I first started at the marketing department at Bonnier Nova, and in 2008 I moved on to work at the analyst department at Bonnier Tidskrifter. In my current position I mainly work with target group analysis and provide our sales and marketing departments with current data through reports and presentations.

Regan Murphy: MIN’s Sales Team Leader of the Year 2009

By Ganda Suthivarakom on 2009-07-01
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The Parenting Group’s Digital and Custom Content Sales Director Regan Murphy shares some of the innovations and tips for motivating a digital-shy ad sales team to grow online revenue

In June, the Media Industry Newsletter (MIN), a respected trade publication in the U.S., named The Parenting Group's Regan Murphy their Sales Team Leader of the Year for 2009.

Free vs. Paid Content

By Päivi Koskinen on 2009-06-22
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GROW's Päivi Koskinen contemplates the challenges of getting consumers to pay for content and suggests a new strategy for the web

One of the reasons that got me interested in GROW was that I see a clear analogy between consumer paid online service like Keventajat and a special-interest magazines. We sell different lengths of memberships, magazines sells different lengths of subscriptions. The content is highly targeted and connects people to their passions in the form of articles, tools, discussion forums, video clips, etc.

Scrum Stories

By Patricia Schmid on 2009-06-11
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GROW's Patricia Schmid learns how to "scrum", Orlando style

Today, I want to write a little bit about how interactive development work is organized at Bonnier Corporation. At university, Business Information and Project Management was one of the classes I liked most, so how things are structured and how you are able to have more transparency at work is something which really fascinates me.

Bonnier Corporation restructured its interactive development project management process for the websites earlier this year using Scrum.

Graduation Day

By Ganda Suthivarakom on 2009-06-03
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Bonnier Publishing Program 3.0: 20 participants, 40 speakers, 16 companies in 3 countries

It's late spring in Stockholm, a time when city residents get to enjoy blooming lilacs, white nights, and truckloads of drunken high school graduates reveling in the streets.  Last week, 20 men and women gathered for a more sober, but no less exuberant, diploma ceremony of their own.  The Bonnier Publishing Program 3.0  came to a fitting end at Nedre Manilla, the Bonnier private residence in Stockholm's Djurgården, where the young digital lions of

Meet Patricia Schmid

By Patricia Schmid on 2009-05-13
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From Germany to Florida: our GROW ambassador says everything in the U.S. really is bigger

Hi! My name is Patricia Schmid. Actually I come from Austria, but a job offer at arsEdition, one of the biggest publishing houses of children's and gift books in Germany, made me move to Munich, Germany a few years ago. This time, my journey took a bit longer to my new working place for the next three months. I am with Bonnier Corporation in Florida as a part of the Audience Development Team.

In Munich, I am responsible not only for the web activities of arsEdition, but I also take care of the marketing campaigns we offer to the resellers and for the fairs we are visiting.