Life At Bonnier - Zinio

Sam Syed: Redefining the Magazine Experience

A Week in the Life: Popular Science's Creative Director on the digital future of the magazine.

I first met my good friend Matthias in the summer of 1996. I had just quit my excellent job as Art Editor of Hi-Fi Choice Magazine (doesn't sound like much but we always had about ten grand's worth of cutting edge audio equipment lying around, so if you liked music it had its perks) and was looking for a regular freelance gig to finance my partying lifestyle. I ended up at a company called Haymarket, pretty big by English standards, doing a stint on a newish magazine called F1-Racing.