Marcus Forsell, President of Bonnier Gaming, bets on the casual gamer.
Photo by Niklas Palmklint
When you walk into the Bonnier Gaming office in Stockholm, the first thing that you see is a black and white poster of Jimi Hendrix. The rock legend revolutionized music with his skill, his anarchic approach and his embrace of new technology. All three things could also be considered success factors for Bonnier Gaming.
Games aren't new to Bonnier. From the late 1930s until the mid-1980s, then-Bonnier-owned gaming company Alga had the rights to such classic games as Monopoly and Risk. Bonnier Gaming, though, deals with a different beast altogether—online gaming.
