Life At Bonnier - idényt

New Revenue Channels for Viivilla.se

By Bert Menninga on 2011-10-24
in
Visitors bring in income to the website with Vi i Villa's initiative to find alternative revenue sources.

As an alternative to classic display advertising, the website for Swedish homeowner magazine Vi i Villa,  viivilla.se, has been investing since spring 2011 in finding new alternative revenue sources so that site visitors generate income for the site.

Vi i Villa Shows the Way for Homeowners

By Linnéa Pontvik on 2010-07-08
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2.3 million readers, Vi i Villa is Sweden's biggest circulation magazine. It reaches all homeowners in Sweden and is financed completely by advertising.

Vi i Villa has been published since 1956, but has been owned by Bonnier only since 1998. Since the acquisition, sales have gone up from SEK 50 million in Sweden to SEK 300 million in the whole Nordic region. The magazine doesn't have subscribers in the usual sense of the word - Sweden's over 2 million homeowners get the magazine free at home in the mail ten times per year.