Life At Bonnier - magazines

ToppLoppet and Other Races a Hit for Bonnier

By Bert Menninga on 2010-09-03
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The latest race from Bonnier companies, ToppHälsa's ToppLoppet, is about having fun says Frida Boisen. It's also about cooperation between different Bonnier companies.

This year marks the first ToppLoppet race – set for October 2 in Stockholm's Hagaparken. Frida Boisen, editor-in-chief for Bonniertidskrifter's health and fitness title ToppHälsa, developed the event together with Bonnier Creative.

Sport Diver magazine and PADI

By Tora Bonnier on 2010-08-10
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Sport Diver from Bonnier Corp. is the official magazine of the PADI Diving Society; it’s also the No. 1 diving magazine in the world. PADI is the world’s largest recreational diver certification organization.

Sport Diver has one core mission: To keep scuba divers diving. The magazine, based in Orlando, Florida, aims to entertain, inspire, instruct, and motivate divers within the diving community while continuing to encourage other people to join. It also happens to be the official publication of the PADI Diving Society.

Danish iForm brings healthy food right to your doorstep

By Linnea Pontvik on 2010-08-10
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Bonnier Publications magazine helps readers live healthy lives.

Danes, too, are following the trend of getting ingredients and accompanying recipes delivered right to their doorstep. The company retnemt.dk specializes in healthy food that is quick to prepare, and customers can choose from a number of meal packages.

Vi i Villa Shows the Way for Homeowners

By Linnéa Pontvik on 2010-07-08
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2.3 million readers, Vi i Villa is Sweden's biggest circulation magazine. It reaches all homeowners in Sweden and is financed completely by advertising.

Vi i Villa has been published since 1956, but has been owned by Bonnier only since 1998. Since the acquisition, sales have gone up from SEK 50 million in Sweden to SEK 300 million in the whole Nordic region. The magazine doesn't have subscribers in the usual sense of the word - Sweden's over 2 million homeowners get the magazine free at home in the mail ten times per year.

"One of the keys to our success is the possibility to advertise locally," says Christian Rudén, CEO.

Three New Vice Presidents for Bonnier Corporation

By Dean Turcol on 2010-06-30
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Bonnier Corporation promotes Gregg Hano, Eric Zinczenko and Glenn Hughes to the positions of Vice President, Group Publisher.

Bonnier Corporation has promoted three of its group publishers to the positions of Vice President, Group Publisher: Gregg Hano, Eric Zinczenko and Glenn Hughes.

Hano will oversee Popular Science, Science Illustrated, Sound + Vision, Popular Photography and American Photography; Zinczenko will oversee Field & Stream, Outdoor Life and Shot Business.

Meet Amy Mangino

By Tora Bonnier on 2010-06-18
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For GROW participant Amy Mangino, different countries means different magazine models.

Handling magazine advertisements or subscriptions differ depending on which side of the Atlantic you work. So says GROW participant and New Yorker Amy Mangino, who is on a three-month work exchange in Stockholm.  "I thought it would be a great opportunity to live abroad and learn how magazine publishing works in another country," says Mangino, 34, who has worked as a marketing director at Bonnier Corporation's Saveur for the past two years. "I create the media kit, general presentation, and category presentations," she says.

Meet Brian Glaser

By Tora Bonnier on 2010-06-17
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GROW participant navigates Copenhagen's streets and Bonnier Publications brands.

More than anything else, Brian Glaser notices unique cultural differences between his hometown of Brooklyn, New York and Copenhagen, Denmark. Glaser, 26, is in Denmark for three months on an exchange as part of the GROW program. "The biggest difference is that Danes rely on their bicycles in the same way Americans rely on their cars." says Glaser.  "My favorite memories have been of me riding my bike through narrow alleyways and getting lost among neighborhoods that have been here for hundreds of years.

Meet David Andersson

By Bert Menninga on 2010-06-03
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GROW participant David Andersson finds out how it is to work - and eat - in New York City.

The most surprising thing about moving from Stockholm and the online book retailer Adlibris to Bonnier Corporation in New York is how much things are the same. "My work is so like what I do at home," says GROW participant David Andersson.

TransWorld SNOWboarding still No. 1

By Bert Menninga on 2010-02-16
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TransWorld SNOWboarding photos and videos wow readers.

After some 24 years in circulation, TransWorld SNOWboarding still holds the No. 1 title worldwide when it comes to snowboarding magazines. "We distance ourselves out front year after year by remaining true to our snowboarding roots and by delivering the very best snowboarding photos of the best snowboarders in the world," says Annie Fast, Editor-in-Chief.

Top-notch photos are an important distinguishing feature of the magazine, says Fast. "Unlike a lot of magazines, we don't rely on stock photography at all," she says.

ToppHälsa magazine succeeds in downturn

By Linnea Pontvik on 2010-02-10
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A 10 percent increase in ad sales in 2009 for Swedish magazine ToppHälsa is due to a smart mix of health, training and personal development.

Bonnier Tidskrifter magazine ToppHälsa will celebrate its fifth year of publication with an anniversary issue, No. 5, later this year. Editorial staff are working now with issue No. 4 which goes to press in a few days. The theme is strength. Managing editor Frida Boisen proudly explains that ToppHälsa is the only magazine in the health segment that has raised its readership numbers – while other health magazines have lost readers.

"We actually managed to raise ad sales by 10 percent.