Swedish daily Dagens Nyheter's advertising director Henrik Stengel talkis about the fight for ads in an increasingly fragmented media market.
What is the biggest challenge in ad sales, for Dagens Nyheter as well as the general market?
For Dagens Nyheter, we're facing a total remake of the newspaper which is a challenge both editorially and in terms of business. In the long run, the challenge is to reach strong profitability for DN as a whole. More generally, it means finding the right business model for every channel - print, web, mobile, tablets etc.