Life At Bonnier - sweden

Meet Gustav Sandquist

By Bert Menninga on 2010-03-01
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Sales award finalist credits his team for his nomination.

Gustav Sandquist wants to make sure everyone knows Luleå, Sweden is far from where much of the country's population live and work. Sweden's northernmost major coastal city, Luleå lies just 140 kilometers south of the Arctic Circle. Sandquist, 45, was not only born and raised here, but since 1995, he has worked here in sales for TV4, for the last seven years as sales manager. And now he is a finalist for Sales Manager of the Year in the Bonnier Sales Awards.

"It was a tough beginning when I started and the local sales organization was brand new," he says.

Meet Brandon Stakenborg

By Bert Menninga on 2010-02-18
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Brandon Stakenborg takes on Expressen.

Photo by Johanna Syrén

Brandon Stakenborg, 25, grew up in sunny Ocala, Florida, not far from Winter Park, where he took a job as a java developer at Bonnier Corporation in 2008. Just a few months after starting, he transferred to New York, where he took a position as java developer for Parenting.com. Jump forward two years, and he's made yet another switch to an even colder climate. This time, he's come to Stockholm to work as a java developer at daily newspaper Expressen for three months as part of the GROW program. "It's not as much of a culture shock as I thought," he says.

The future for e-readers

By Bert Menninga on 2010-02-16
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Editors see a host of opportunities for e-readers.

E-reader technology is less interesting than the content it allows for. So said Adlibris CEO Pär Svärdson, speaking at a breakfast seminar for some 300 Bonnier employees held in conjunction with the release of Adlibris' new Swedish e-reader.

A panel including an author, as well as top editors at a book publisher, a newspaper and a magazine from within Bonnier-owned companies discussed the future possibilities - and the positive limits - that an e-reader provides.

Ads Everywhere at the Movies

By Niklas Sessler on 2010-02-08
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If you think movie theater ads are the short films shown a few minutes before the movie starts, think again.

For the 70 percent of Swedish moviegoers who start their experience on the web at sf.se, the ad experience begins there already. Next, in the theater lobby along with the usual posters, advertisers also might have product samples, demonstrations (such as computer games), free candy or even a car that's been driven through the front doors. Once inside the actual theater, there can be advertiser-sponsored events — you could win a drawing with your ticket number. Then come the traditional commercials.

Books for the Soul

By Niklas Sessler on 2010-02-04
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Interested in psychology, philosophy and life’s big questions? Bokförlaget Bonnier Existens, the newest addition to Swedish Bonnierförlagen, has all the books for your spiritual needs.

"Bokförlaget Bonnier Existens is a merger of two previous imprints, Viva, which was a part of Forum, and LevNu, which was part of W&W," says Ann Pålsson, publisher of Bokförlaget Bonnier Existens.

Feber – the Modern Magazine

By Niklas Sessler on 2010-02-01
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"Gas pedal problem bigger than expected", "Skarsgard in new movie", "Norwegian Cessna landing", plus a teaser on Italian fashion designer Valentino's spring and summer collection. Few magazines could succeed with such a broad mix of cover headlines – but Feber – which means Fever in English – can. This past week for the first time the magazine boasted 150,000 unique visitors

Feber.se calls itself "Sweden's biggest news-related blog network."  Since the beginning of 2010 it has been a part of Bonnier Tidskrifter's Digital Media apartment. The editorial staff of three includes Roger Åberg, CEO; Caroline Blomst, fashion director; and Wille Wilhelmsson, technology editor.

Bonnier Creative Enters New Phase

By Niklas Sessler on 2010-01-28
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Growing from a staff of two to about ten. Expanding from a basic Production agency to a combined Production and Event agency, with plenty of exciting assignments. Bonnier Creative’s Head of Creative, Louise Fallenius has a fully booked calendar for 2010

Photo: Christian Habetzeder

"We're sitting on an editorial treasure here at Bonnier Tidskrifter, but sometimes advertisers don't simply want to buy the usual full- and half-page ads. They're looking for something else," says Louise Fallenius. "And that's where we come in."

Tuija Kuusela: The city of museums

By Tuija Kuusela on 2009-11-26
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Our Finnish GROW ambassador takes farewell of Stockholm with a great museum tour

I can't stop admiring the museums here. The buildings themselves, the diverseness and uniqueness of collections, the exhibition architecture... Undoubtedly Drottningholms Slott (Drottningholm Palace), Nationalmuseum, Vasamuseet (Vasa Museum) and Moderna Museet (The Museum of Modern Art) are gorgeous, but my own favorites are smaller scale places with some curious specialities.

Tuija Kuusela: Exploring Stockholm without a dog

By Tuija Kuusela on 2009-11-12
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Tuija from Finland uses a guidebook for dog owners to explore the Swedish capital

Stockholm's city centre (Innerstaden) is divided into five neighbourhoods: Gamla Stan, Norrmalm, Östermalm, Södermalm, Kungsholmen and Vasastan. While having tried to get a general view of the whole, I must say that Stockholm manages to be both cosmopolitan and maintain a small town feel. For being such a big city, the center area is surprisingly humane. It consists of a group of islands so you can see water almost everywhere. All the possible pieces of land are not developed — there is a lot of vast or smaller green areas and parks.

Tuija Kuusela: Princesses and princess cakes

By Tuija Kuusela on 2009-10-28
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Tuija from Finland looks forward to next year's wedding boom in Sweden – while working on Bonnier Fakta's wedding calendar

The content of the work at Bonnierförlagen has been quite familiar to me, because it's very similar to the work I'm used to do at Tammi Publishers. From the very beginning I've been entrusted challenging and diverse tasks: cover designs for both fiction and non-fiction books, typografical inner layouts for non-fiction titles and even some illustrations (an area I almost had forgot in Finland because of the lack of time).