Bonnier Partners with CP+B to Develop Next-Gen Digital Ads for Tablet Magazines

We are really excited about our new cooperation with Crispin Porter + Bogusky to build smarter and more engaging ads for touchscreen devices. The purpose of our project is to build a series of ad concepts for the Mag+ platform to be used across magazine titles, beginning with a pilot for Popular Science. See our press release here. We are going to publish our first research insights from the project on this blog in mid February and continue to launch some ad concept studies in our Beta Lab in April. As our friend, Winston Binch, Partner/Managing Director at CP+B says: "Tablets have enabled publishers to re-imagine the magazine, and over the last year there have been newsworthy advancements in the space, but advertising has fallen behind". Well, we will try to change that. Read more about our project in Mashable, MediaPost or AdWeek.