Bonnier Publications Breaks Website Visitor Record

In January, Copenhagen-based magazine publisher Bonnier Publications' websites for the first time had over two million visitors. This marked an increase of 570,000 compared to January last year. I Form (In Shape) alone accounted for an increase of 240,000 users and had a total of 976,000 site visitors in January. Several other sites showed marked increases, including Illustreret Videnskab (Science Illustrated, Aktiv Træning (Active Workout) and Historie (History), which together had 266,000 more visitors. Sites such as Bo Bedre (Better Living) and Penge & Privatøkonomi (Money & Personal Finance) had increases between 20-30 percent compared with last January, and National Geographic tripled the number of users.

The 2.1 million visitors viewed a total of 11.1 million pages, which totalled some 60 million banners shown.