Publishing 3.0

The 2009 edition of Europe's most exciting media program is called "Bonnier Publishing Program 3.0." In the past, the Bonnier Publishing Program has taught key employees advanced skills in journalism, print publishing and entrepreneurship, but this time around, the focus is on the Web. And as always, it will be tailored exclusively for personnel within The Bonnier Group.

Jonas Bonnier, CEO of The Bonnier Group, says: “Whether in Stockholm, Moscow or New York, we constantly look for business-skilled, tech-knowledgeable, publishing-minded people. People who can understand and identify the needs of the user, create a relevant site for the target group, and give it a business model that works. If we can’t find them, we need to train them.”

The Bonnier Publishing Program is about innovation and the future of publishing —and digital publishing specifically.
It looks at publishing from the angle of market, business and sales possibilities. It highlights unique content, journalistic ideas and concepts. It examines new technological developments that are changing the world. It trains participants in innovative thinking, trend spotting and forecasting. It opens doors to international media companies and leading decision makers.

More necessary than ever is the ability to communicate change with trust. This program is strengthening courage and confidence in leadership.

And just as important, it provides deep internal knowledge about the Bonnier Group by facilitating an international network of qualified participants from different Bonnier companies, countries and media.

Created for key personnel

The program is created for key personnel working in management with digital publishing in newspapers, magazines, books, TV, entertainment and other digital media. It is targeted to editorial leaders and publishers on the web, developers, marketing and sales managers. Participants come from the US and various countries in Europe where the Bonnier Group conducts business.

"It is an incredibly competent and passionate group of people who are extremely motivated to explore all new ways of publishing digitally – and how to make money on it”, says Stefan Mehr, Executive Director of the Bonnier Media University. “The journey has just begun."

The 17-day course is process-oriented and based on interactive participation. An important part of the program is meetings with experienced media personalities and field studies of leading media companies. The international guest list is outstanding.

Invitation from CEO

The number of course participants is limited to 20, by invitation from the CEO of Bonnier Group. Of five modules, three are held in Stockholm, one in another European city, and one is a study tour in the US.

The participants will form work groups, look for innovative new publishing ideas, and pitch them directly to the Bonnier AB Group management. They should also report key learnings back to their own home companies.

The Program Director is Stefan Mehr, Executive Director of the Bonnier Media University. He leads the program with a faculty consisting of Sara Öhrvall, Head of Bonnier Research & Development, Magnus Lindkvist, speaker and trend spotting consultant, Thomas Larsson, leadership consultant, Björn Jeffery, internet strategist and Patrik Hambraeus, web TV producer.