Bonnier Tidskrifter sponsors exhibit of Berghs graduating student projects

With "Fear of Failure" as the theme, 151 graduating students from Berghs School of Communication will exhibit their final student projects on May 26-29. The annual graduating student project exhibition is usually very popular with both the general public and future employers.

This year, Bonnier Tidskrifter is the main sponsor of the exhibition.

"We are the sponsor this year because we think their theme is very interesting. To not fear failure coincides with how we think at Bonnier. To succeed requires much courage and, above all, not to let oneself be limited by fear of failure. In addition, we think that Berghs is a school that nurtures talented people and we, of course, want to support that," says Camilla Hedin, business head for BT Sales at Bonnier Tidskrifter.

Bonnier Tidskrifter was asked to sponsor the exhibition in connection with its advertising contest Nya Uppslag (New Ideas). Berghs won the new category Framtida Uppslag (Ideas of the Future).

"We are very happy about this cooperation. Magazine publishers find themselves in an exciting phase where Bonnier Tidskrifter, as the biggest player, is well-positioned. They want to shed light on the fear of failure, which will be the focus of this year's graduation exhibition," says Johan Rude, project manager for Berghs graduating student project exhibition for 2011.

Take a look at the web site for the exhibition here.