Business Idea

From the beginning, Bonnier has been devoted to discovering and articulating the most compelling new ideas and stories. Today, this business idea is more important than ever. Through creation, selection and refinement, we provide writers and journalists with readers; we give producers and bloggers an audience; as a result, our company gains economic sustainability. Selection and refinement is as much about marketing and sales as it is about the creation of the media itself. A company in the media industry needs strong financials in order to maintain the long-term perspective which allows creativity to prosper over time.