DraftFCB Wins DN Reklamcupen 2011

Det vinnande bidraget.

The winner in this year's ad contest DN Reklamcupen was the advertising agency DraftFCB, with its ad for the insect repellent Autan.

"It's super exciting and we're really happy," says Peter Håwi, CEO of Draft FCB. "This is the first time we've participated, and it's fun to win with a campaign that we've taken as part of the normal ad process."

A jury chooses the winners in each stage of the cup, except for the final where readers vote on the Reklamcupen Facebook page.

"The creative level of this year's DN Reklamcupen has been really high, which is splendid since the purpose of the cup is to show the power of newspapers to support the building of brands," says Kristofer Dalin, project manager at Swedish daily Dagens Nyheter, sponsor of the cup. This is the eighth year in a row the contest has been held.