Let's open up

So let's start by looking wide, taking in ideas that we haven't paid enough attention to. Let's talk about the big issues, the ones that we've underestimated when working with media. Drivers behind behavior. Consequences of a rapid technology development. Incentives for interaction. Perceived value. 

Let's listen to what Nokia´s user anthropologist Jan Chipchase says about the changing value of collective mobs, when the threshold of creating them is lowered:

"At what point does the cost of identifying and bringing together like-minds in a crowd become so low as to be deemed trivial? In what contexts will the process be sufficiently automated/rapid that a significant % of 'mobsters will be unsure what they're mobbing about?"

Let's look at The Movement Design Bureau that shows how Honda has designed a simple dashboard to help people control their driving habits:

"And rather than the all-singing, all-dancing driver displays found in some hybrids, the Insight keeps you driving economically with a really simple piece of design. The digital speed display, sitting at the base of the windscreen and in the driver's line of sight, simply glows green when you're driving economically, and goes purpley-blue when you're being lead-footed."

Let's read JP Rangaswami´s enlightening take on semantics as a sign of the times:

"Don't worry about the gratuitous use of the word "illegal" before the word "download", that's just a generation thing. Like saying "social" before "media"."

Today is my first day as an employee at Bonnier R&D. I've been consulting here for over a year, so it pretty much feels like any other day. At the same time I feel as if I'm starting fresh. Ready to take on new angles and possible ways forward. Being part of the solution.

Björn Jeffery

Director, Future Media & Technology

Bonnier R&D