Meet Sara Schiano

When five enthusiast titles from Hachette Filipacchi were bought by Bonnier Corporation in 2009, Sara Schiano came along with the deal. Schiano easily made the transfer as a sales representative for the new Bonnier Technology Group, where she brought plenty of resources with her. "In 2010, I was most proud of bringing my core photography advertisers into Popular Science and online at our popsci.com website and iPad tablet platform," says Schiano. "I took advantage of the added vehicles in our sales portfolio to help my customers grow their advertising investment with the Bonnier Technology Group through package programs."

New York native Schiano knows what it takes to cultivate lasting relationships with clients and customers, and focuses on big picture plans months in advance. "I reached my sales goals from a mixture of account categories by offering multi-property cross-platform programs," she says. "Always look ahead to where you want to be. Sell September in April, not at ad close in July."

As a finalist for the Bonnier Sales Awards Field Representative of the Year, Schiano knows what it takes to be a good salesperson in this demanding and challenging business. "Know the various businesses you are calling on inside and out," she says. "Understand the client's challenges in the marketplace and brand or sales goals for the year, and present your property's unique solutions to your customers' challenges that will help them meet their goals."

Schiano loves her job and says being nominated is such a great opportunity. "I'm so excited and honored to visit our global headquarters!" she says.