New Publishing Unit for Bonnier Corporation

Bonnier Corporation has announced that it is placing five of its top brands under a new publishing unit to establish a stronger position in the luxury and lifestyle market. The brands in the new group are Garden Design, ,Saveur SKI, Skiing, and SNOW.

Merri Lee Kingsly, publisher of Saveur, will head the group as vice president, publishing. As Saveur's publisher for nearly three years, Kingsly oversaw double-digit growth in ad pages and revenue despite the recession. Kingsly's background includes positions at Men's Journal, Outside and Four Seasons magazines, as well as at Golf Digest, where she was national corporate sales director.

"Merri Lee's success despite the industry downturn over the last couple years has been unparalleled at Saveur," Snow says. "Her leadership and vision, along with her marketing expertise, make this move ideal for us. She understands the luxury and lifestyle markets and will be a great asset to the brands and to the customers they serve."

"All of these brands reach a highly desired audience," Kingsly says. "I look forward to leveraging all of these great assets across the board to our marketing partners. This new grouping also allows us to bring new integrated opportunities that were not possible before. It's a win-win for our clients."

In addition to the magazines, the newly created unit includes Warren Miller Entertainment, which produces feature-length snow-sports films, and the ski and snowboard race NASTAR.