Parenting Ages & Stages Now an iPhone App

The latest multimedia launch from Parenting is the new Parenting Ages & Stages application, bringing one of Parenting's most popular magazine features to life on the iPhone and iPod Touch. In addition to providing moms with targeted information on child development and parenting milestones, the app is customizable for each user, delivering news and advice based on a child's age.

Parents can download the free app - available here at Apple's App Store - and by customizing the app with a child's birthday, receive targeted news articles and specific information for that child's age. 

"As the number of moms using smartphones continues to grow, we want to provide our readers with access to our content in an easily digestible format delivered straight to their mobile phones," says Greg Schumann, Vice President and Group Publisher of The Parenting Group. "This new app replicates the highly targeted media strategy that we've developed for our print and web properties, and offers compelling sponsorship opportunities for advertisers looking for the most effective ways to reach our audience."