Popular Photography+ for the iPad Debuts

Bonnier Corp.'s Popular Photography, the world's largest photo magazine, today launched its Popular Photography + tablet edition to run on Apple's iPad. You can check it out here.

Popular Photography + is built on Bonnier's propriety Mag+ platform for tablet devices, developed by Bonnier's global R&D task force and BERG, a London-based design firm.

Popular Photography+ on the iPad lets readers move horizontally through stories, while vertical scrolling allows them to read an article without interruption or distraction. In Mag+'s Look mode, users can tap the screen to make the words disappear, highlighting the magazine's photos and illustrations. Another tap returns to Read mode.

"What I love most about the Popular Photography + app is how great our pictures look on the iPad, " says Miriam Leuchter, editor of Popular Photography. "It's an amazing showcase for photography and a real inspiration to go out and shoot."

Popular Photography+ includes the September issue plus a storefront to buy future issues every month from within the app and a library to manage back issues. The July and August editions of the magazine are also available for purchase as back issues.

This marks the second iPad magazine Bonnier Corp. has debuted, following the release of Popular Science+ which was available for purchase when the iPad launched in April. A number of additional Bonnier titles are set to be launched on the iPad before the end of the year.

"We're excited to continue our success in digital publishing with this new offering from Popular Photography," says Gregg Hano, VP Group Publisher of Bonnier's technology titles, including Popular Science, Popular Photography, American Photo, Sound+Vision and Science Illustrated. "Bonnier has aggressively embraced tablet technology and our readers and advertisers have both expressed how pleased they are with the results. This is another great outlet to reach our engaged and tech savvy audience and we're excited to show it off."