Our weekly summary of what we've been up to.
Yet again a week full of travelling, events, and interesting meetings.
Last Wednesday, Sara got back from a short but intense trip to the US, where she met several potential cooperation partners for the newly started San Francisco satellite office. She is leaving for the US again in a couple of days; this time for two months.
Björn and Paulina had the pleasure of visiting a rainy and intensely windy Malmö on Monday, where they presented a whole bunch of media trends for people from two Bonnier companies: Sydsvenskan and Homeenter. Before leaving back to Stockholm again, Paulina quickly met with Kajsa Bengtsson at Malmö Incubator (Minc). Minc is a unique incubator lab, in the sense that it was initiated and funded by the city; very inspiring. Paulina is set to convince Stockholm to do the same. While Paulina left Malmö the same day, Björn spoke about "Creative businesses and new media" at Generator (one out of 4(!) talks for Björn this week). Björn's presentation starts at 50:20 in the video (in Swedish).
In Malmö, Björn also met with semantic analysis startup Saplo.
Apart from investing a grotesque amount of money in a new pair of glasses, Emil has been reading articles about Augmented Reality, and trying to figure what the absolute opposite of AR is. Paulina suggested Silent Mode and Simplicity, but neither sufficed. Have a suggestion? Please leave a comment below or email Emil at emil [dot] Ovemar [at] bonnier [dot] se. Emil is currently also examining the field of future hardware, and user experiences related to digital product distribution platforms.
Paulina has taken a first small, yet important, step towards Bonnier Hack Day - a hack challenge/camp for developers within Bonnier (+ a few external developers), inspired by events like Ted Valentin's 24 Hour Business Camp and the Guardian's Hack Day. Bonnier Hack Day will most likely take place during Spring 2010. Needless to say: very, very exciting! Paulina is also trying to figure out what kids and teens really want when it comes to media products (a hard nut to crack), as well as what Bonnier's social media strategy should look like (an even harder nut to crack).
When it comes to Bonnier R&D in the media, Dagens Media's interview with Björn from last week was published this week, while Pontus was quick to comment on the failed SAAB deal in his VA blog. As a small bonus, Paulina had the pleasure of being portraited as the only employee (sort of) in an interview with Jonas Bonnier in Veckans Affärer.
This week has also been full of various award ceremonies. Last Monday, Maria attended the Augustpriset (Swedish Pulizer prize) ceremony in Kulturhuset. And last night, Maria, Sara and Alex attended the Grand Journalist Prize ceremony, in which Newsmill was nominated in the category of "This Year's Innovator". The award went to "Twitter-journalist" Kinga Sandén at Sydsvenskan.
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Comments
Thanks Jonas! Sounds nice in some situations. What I would like is to use it on the real world. Hold up your RR app in your phone and it filters out sounds and visuals not relevant to you. Instead of adding a sixth sense it almost removes one or two senses? Smell removed on the subway. Sound when you're trying to relax. That's the reduced reality I'm looking forward to :)
Emil Ovemar, November 30, 2009
Hi Emil, Here's a thought: As the opposite of Augmented Reality, I would propose Reduced Reality. If AR is all about enhancing the experience, then RR wants to diminish it – to its core. Strip the experience of all impressiveness. No pictures, no videos, no playing with typography, get rid of everything that could interfere with getting the message through. Just one standardized typeface and the facts. Think the average boring PPT bullet point presentation, that's it: the executive summary. You get an idea of what it's about, without having to sacrifice your precious time. In newspaper/magazine context, RR could be like the rss feed of the content. But instead of making you want to read the article, it's purpose is to give you the What-You-Need-To-Know in the 3-5 bullet points. In a webshopping context, maybe RR is browsing tags, descriptions and recommendations instead of pictures of the actual products.
Jonas O., November 29, 2009
I would like to clarify that I bought those glasses for 99 SEK because of sudden loss of eyesight. I now look like my father and I will fix a more permanent solution very soon.
Emil Ovemar, November 27, 2009
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